Company is Dabble Fantasy. Dabble’s Target Audience: Gen Z sports fans who are highly engaged on social media and have exposure to the sports betting space only in the United States. I am looking for influencers who have a highly engaged audience, the two main sports of emphasis are NFL and NBA, with NFL being the most important. The influencer doesn't need a betting/fantasy background but it would be plus. I am looking for influencers that have their biggest footprint on Instagram, Twitter and TikTok. Secondary channels would be YouTube and SnapChat. I want them to be forward facing sports personalities, creating engaging videos on their platform. Have a loyal following and community that engage with posts and will connect with the Dabble brand. These need to be sports personalities and not pages or companies.
Sports personalities aged 18-24, based in the U.S., with a focus on NFL and NBA content, primarily on Instagram, Twitter, and TikTok.
調査の洞察と分析
Dabble Fantasy is positioned as a platform targeting Gen Z sports fans in the United States, with a focus on the NFL and NBA. The brand can leverage the growing interest in sports betting and fantasy sports among younger audiences. By emphasizing its connection to popular sports leagues and the excitement of fantasy sports, Dabble Fantasy can position itself as a dynamic and engaging platform for sports enthusiasts who are active on social media.
The ideal customer profile for Dabble Fantasy includes:
- Age Group: Primarily Gen Z, typically aged 18-24.
- Interests: Passionate about sports, particularly the NFL and NBA. Interested in sports betting and fantasy sports.
- Behavior: Highly active on social media platforms such as Instagram, Twitter, and TikTok. Engages with sports content and personalities.
- Location: Based in the United States.
Illustrative examples of target customers might include college students who follow sports teams, young professionals who participate in fantasy leagues, and social media-savvy sports fans who enjoy sharing and discussing sports content online.
To effectively reach the target audience, consider collaborating with the following types of influencers:
Sports Enthusiasts: Influencers who regularly post about NFL and NBA games, share insights, and engage with their audience through sports-related content. They can connect with fans on a personal level and drive engagement.
Social Media Personalities: Influencers with a strong presence on Instagram, Twitter, and TikTok who create engaging and entertaining sports content. They can help amplify the brand's message and reach a wider audience.
Emerging Sports Commentators: Young sports commentators or analysts who provide unique perspectives on games and players. They can attract followers interested in in-depth sports analysis.
Lifestyle Influencers with a Sports Focus: Influencers who blend lifestyle content with sports, appealing to fans who enjoy a mix of sports and everyday life.
To resonate with the target audience and potentially go viral, consider the following content ideas:
Game Day Challenges: Collaborate with influencers to create game day challenges or predictions for NFL and NBA games, encouraging followers to participate and share their own predictions.
Behind-the-Scenes Content: Offer exclusive behind-the-scenes content with influencers attending games or interacting with players, providing fans with unique insights.
Fantasy League Tips: Share tips and strategies for fantasy leagues, leveraging influencers' expertise to engage fans interested in improving their fantasy sports performance.
Interactive Q&A Sessions: Host live Q&A sessions with influencers where they discuss upcoming games, player performances, and answer fan questions, fostering a sense of community.
Highlight Reels and Recaps: Create engaging highlight reels or recaps of recent games, featuring influencers' commentary and reactions to key moments.
By focusing on these strategies, Dabble Fantasy can effectively engage its target audience and build a strong brand presence in the sports and fantasy sports market.
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