Educators, tech enthusiasts, or content creators focused on education, technology, and AI. They should have a strong presence on platforms like TikTok, Instagram, and YouTube.

Product Positioning

The product in question is a global AI-driven ed-tech platform that aims to redefine the way people learn. This positioning suggests a focus on innovation, technology, and education. The platform likely leverages artificial intelligence to offer personalized learning experiences, adaptive learning paths, and possibly real-time feedback. In the existing market, this product can be positioned as a cutting-edge solution for modern learners who seek efficient, personalized, and flexible education options. The brand can emphasize its global reach, advanced technology, and transformative impact on learning.

Target Customers

The ideal customer profile for this AI-driven ed-tech platform includes:

• Students: High school and college students looking for supplementary learning resources, personalized tutoring, and exam preparation.
• Professionals: Individuals seeking to upskill or reskill in various fields, particularly in tech-related areas.
• Educators: Teachers and tutors who want to integrate AI tools into their teaching methods to enhance student engagement and learning outcomes.
• Parents: Parents looking for effective educational tools to support their children's learning at home.

Illustrative examples:

• A high school student using the platform to prepare for college entrance exams.
• A software engineer taking courses to learn new programming languages or frameworks.
• A teacher using AI-driven tools to create personalized lesson plans for their students.
• A parent using the platform to help their child with homework and learning activities.

Potential Influencer Matches

Ed-Tech Enthusiasts

Influencers who are passionate about educational technology and regularly share insights, reviews, and tutorials on the latest ed-tech tools. They can effectively communicate the benefits of the AI-driven platform to both students and educators.

Tech Influencers

Tech-savvy influencers who focus on the latest advancements in technology, including AI. They can highlight the innovative aspects of the platform and its AI capabilities, appealing to tech enthusiasts and professionals.

Education Influencers

Teachers, tutors, and education consultants who have a strong following among students, parents, and fellow educators. They can demonstrate how the platform can be integrated into traditional and modern teaching methods.

Professional Development Influencers

Influencers who focus on career growth, skill development, and professional training. They can promote the platform as a valuable resource for upskilling and reskilling in various industries.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can create detailed reviews of the platform, showcasing its features, user interface, and unique AI-driven capabilities.
• Tutorials and How-Tos: Step-by-step guides on how to use the platform for different learning needs, such as exam preparation, skill development, or personalized tutoring.
• Success Stories: Sharing testimonials and success stories from real users who have benefited from the platform.

Creative Ideas

• Live Demos and Webinars: Hosting live sessions where influencers demonstrate the platform in real-time, answer questions, and interact with their audience.
• Challenge Series: Creating a series of challenges or learning goals that followers can participate in, using the platform to achieve specific milestones.
• Collaborative Content: Partnering with multiple influencers to create collaborative content, such as panel discussions, joint tutorials, or co-hosted webinars.

By leveraging these influencers and content ideas, the AI-driven ed-tech platform can effectively reach and engage its target audience, driving awareness and adoption.