Female influencers aged 24-35 located in Kansas City, focusing on books, gardening, DIY crafts, and cooking.

Product Positioning

The small independent bookstore in Kansas City can be positioned as a community hub that not only offers a curated selection of books but also embraces the lifestyle of its target audience. By integrating the sale of houseplants and trendy local merchandise, the bookstore can appeal to a lifestyle-oriented consumer base that values aesthetics, sustainability, and local culture. This positioning can be enhanced by emphasizing the bookstore's role in fostering community connections through book clubs and events, making it a go-to destination for social gatherings and creative activities.

Target Customers

The ideal customer profile includes:

• Demographics: Women aged 24-35 living in Kansas City.

• Interests:

  • Reading and literature, particularly contemporary fiction and popular non-fiction.
  • Gardening and houseplants, with a focus on urban gardening and plant care.
  • DIY crafts, including home decor and personalized gifts.
  • Cooking and baking, with an interest in local ingredients and seasonal recipes.

• Behavioral Traits:

  • Active on social media platforms like Instagram and TikTok, where they seek inspiration and share their interests.
  • Engaged in book clubs and social activities, often looking for new ideas and trends to discuss with friends.

Examples of ideal customers could include a young professional who enjoys hosting book club meetings at home, a creative individual who shares DIY projects on social media, or a gardening enthusiast who frequently visits local markets for unique plants.

Potential Influencer Matches

1. Bookstagrammers: Influencers who focus on book reviews, recommendations, and reading challenges. They can effectively reach the target audience by showcasing the bookstore's offerings and creating engaging content around book discussions and events.

2. Lifestyle Influencers: Those who cover a range of topics including home decor, gardening, and cooking. They can highlight the bookstore's unique merchandise and houseplants, appealing to the audience's interests in aesthetics and DIY projects.

3. Local Influencers: Influencers who are based in Kansas City and have a strong connection to the community. They can promote the bookstore as a local gem, encouraging their followers to visit and participate in events.

4. Plant Enthusiasts: Influencers who specialize in houseplants and gardening. They can create content around plant care tips and showcase the bookstore's selection of houseplants, attracting gardening enthusiasts within the target demographic.

Content Creation Ideas

• Book Club Features: Create a series of posts or videos highlighting different book clubs that meet at the bookstore, including interviews with members and discussions about their current reads.

• DIY Craft Tutorials: Share step-by-step guides for DIY projects that incorporate books or houseplants, encouraging followers to engage with the content and share their creations.

• Plant Care Tips: Develop content focused on houseplant care, including seasonal tips and tricks, which can resonate with both plant lovers and those new to gardening.

• Local Author Spotlights: Feature local authors through interviews or book signings, promoting their works and creating a sense of community around local literature.

• Cooking/Baking Challenges: Host challenges that encourage followers to share their favorite recipes inspired by books, creating a fun and interactive way to engage the audience.

These content ideas can help build a vibrant online community, drive foot traffic to the bookstore, and enhance brand visibility across social media platforms.