Female influencers who are mothers, aged 25-45, based in Singapore, active on Instagram, Facebook, or YouTube, focusing on parenting, family life, and lifestyle content.

Product Positioning

The query does not specify a particular product or service. However, it does indicate a focus on "mom" influencers in Singapore. This suggests that the product or service is likely related to parenting, family, or child-related categories. In the existing market, products in these categories can be positioned to emphasize safety, convenience, educational value, or family bonding. For new products, consider highlighting unique features that differentiate them from existing offerings, such as eco-friendliness, innovative technology, or cultural relevance.

Target Customers

The ideal customer profile would be mothers in Singapore who are active on social media and seek advice, recommendations, and reviews from influencers. These customers are likely to be:

• Parents of young children or expecting mothers
• Interested in parenting tips, child development, and family activities
• Looking for products that make parenting easier, safer, or more enjoyable
• Engaged in online communities and social media platforms

Illustrative examples:

1. A first-time mother looking for baby care products and parenting advice.
2. A working mother seeking convenient solutions for balancing work and family life.
3. A mother interested in educational toys and activities for her children.

Potential Influencer Matches

Parenting Influencers

These influencers focus on sharing their parenting journey, tips, and product recommendations. They can effectively reach mothers looking for relatable experiences and trustworthy advice.

Lifestyle Influencers

Lifestyle influencers who are also mothers can showcase how they integrate the product into their daily lives, appealing to mothers who follow them for broader lifestyle content.

Health and Wellness Influencers

These influencers can promote products related to child health, nutrition, and wellness, attracting mothers who prioritize their family's health.

Educational Influencers

Influencers who focus on child development and education can highlight products that support learning and growth, appealing to mothers interested in educational content.

Content Creation Ideas

Product Reviews and Demonstrations

Influencers can create detailed reviews and demonstrations of the product, showcasing its features and benefits in real-life scenarios.

Parenting Tips and Hacks

Content that provides useful parenting tips and hacks, incorporating the product as a solution to common parenting challenges.

Family Activities and Experiences

Influencers can share family activities and experiences that involve the product, highlighting its role in creating memorable moments.

Health and Wellness Routines

Content focused on health and wellness routines for children, featuring the product as part of a healthy lifestyle.

Educational Content

Influencers can create educational content that incorporates the product, demonstrating its value in supporting child development and learning.

By collaborating with the right influencers and creating engaging content, the marketing campaign can effectively reach and resonate with the target audience of mothers in Singapore.