Health-conscious Instagram influencers with 5,000-50,000 followers, focusing on wellness, nutrition, or lifestyle content.

Product Positioning

The lactase enzyme supplement brand can be positioned as a solution for individuals who are lactose intolerant or have difficulty digesting lactose. This product can be marketed as a health and wellness supplement that enhances digestive comfort and allows consumers to enjoy dairy products without discomfort. Emphasizing the natural and effective aspects of the supplement can help differentiate it from competitors. Highlighting benefits such as improved digestive health, convenience, and the ability to enjoy a wider variety of foods can appeal to potential customers.

Target Customers

The ideal customer profile includes individuals who are lactose intolerant or have lactose sensitivity. These customers are likely health-conscious and interested in dietary supplements that improve their quality of life. They may also be interested in maintaining a balanced diet and exploring new food options without digestive issues. Examples of target customers include:

• Young adults and middle-aged individuals who have recently discovered their lactose intolerance.
• Parents looking for solutions for their lactose-intolerant children.
• Fitness enthusiasts who want to include dairy in their diet for protein intake.

Potential Influencer Matches

To effectively reach the target customers, the brand should consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers focus on promoting a healthy lifestyle and often discuss dietary supplements. They can provide credible reviews and recommendations to their audience, which likely includes individuals interested in digestive health.

• Food Bloggers and Chefs: Influencers who create content around food and recipes can demonstrate how the supplement allows for the inclusion of dairy in various dishes. This can appeal to food enthusiasts who want to enjoy diverse culinary experiences.

• Lifestyle Influencers: Influencers who share their daily lives and personal experiences can authentically integrate the supplement into their routines, showcasing its benefits in real-life scenarios.

Content Creation Ideas

To engage the audience and promote the lactase enzyme supplement, consider the following content ideas:

• Educational Posts: Create content that explains lactose intolerance and how the supplement works to alleviate symptoms. Infographics and short videos can be effective formats.

• Recipe Videos: Collaborate with food influencers to create recipes that incorporate dairy products, highlighting how the supplement enables the enjoyment of these dishes without discomfort.

• Personal Stories: Encourage influencers to share their personal experiences with lactose intolerance and how the supplement has improved their quality of life. Authentic testimonials can resonate with the audience.

• Challenges and Giveaways: Organize challenges where followers try the supplement and share their experiences. Offer giveaways to increase engagement and reach.

By leveraging these strategies, the brand can effectively connect with its target audience and enhance its market presence.