Lifestyle, automotive, and football influencers in Egypt, aged 18-35, with a strong Instagram presence.

Product Positioning

Citroen Egypt is a well-known automotive brand, and positioning it within the lifestyle, automotive, and football sectors on Instagram can enhance its visibility and engagement. The brand can leverage its reputation for quality and innovation in the automotive industry while associating itself with lifestyle and football, which are popular and engaging topics in Egypt. This approach can create a dynamic and relatable image for Citroen, appealing to a broad audience interested in cars, lifestyle trends, and sports.

Target Customers

The ideal customer profile for this campaign would include:

• Young Professionals: Individuals aged 25-35 who are interested in modern lifestyle trends and have a keen interest in automotive technology and design.

• Football Enthusiasts: Fans of football who are likely to engage with content that combines their love for the sport with lifestyle and automotive elements.

• Lifestyle Influencers' Followers: People who follow lifestyle influencers and are interested in fashion, travel, and modern living, which can be complemented by Citroen's stylish and innovative vehicles.

Potential Influencer Matches

• Lifestyle Influencers: These influencers can showcase how Citroen vehicles fit into a modern, stylish lifestyle. They can create content around road trips, city drives, or lifestyle events, highlighting the car's features and design.

• Automotive Influencers: Experts in the automotive field can provide detailed reviews and insights into Citroen's vehicles, appealing to car enthusiasts and potential buyers interested in technical specifications and performance.

• Football Influencers: Influencers who are popular in the football community can create content that ties Citroen to football events or themes, such as road trips to matches or collaborations with football players.

Content Creation Ideas

• Instagram Challenges: Create a challenge where influencers showcase their favorite Citroen feature in a creative way, encouraging their followers to participate and share their own experiences.

• Behind-the-Scenes Content: Collaborate with influencers to provide exclusive behind-the-scenes content of football events or lifestyle shoots featuring Citroen vehicles.

• User-Generated Content Campaigns: Encourage followers to share their own photos and stories with Citroen cars, using a specific hashtag to create a community and increase engagement.

• Football-Themed Content: Develop content that ties Citroen to major football events, such as match predictions, player interviews, or game-day road trips, to engage football fans.

These strategies can help Citroen Egypt effectively reach and engage its target audience through a well-rounded influencer marketing campaign on Instagram.