Professionals aged 30-40, focusing on home decor, lifestyle, and food content. Should have a strong presence on Instagram and possibly YouTube, with a relatable and aspirational aesthetic.

Product Positioning

The brand's positioning as a luxurious fire product line can be effectively established by emphasizing the emotional and experiential aspects of using fire in a home setting. The narrative that fire brings people together can be leveraged to create a lifestyle brand that resonates with consumers seeking not just functional products, but also those that enhance their living spaces and social experiences.

To differentiate from competitors, the brand can focus on high-quality materials, unique designs, and an eco-friendly approach, appealing to the growing market of environmentally conscious consumers. Highlighting the aesthetic appeal of the products, particularly in picturesque settings like a Cotswolds home, can create a strong visual identity that attracts the target audience.

Target Customers

The ideal customer profile includes:

• Professionals in their mid-30s to mid-40s: This demographic is likely to have established careers and disposable income, making them more inclined to invest in premium home products.

• Homeowners: Individuals who own homes are more likely to be interested in products that enhance their living spaces, particularly those that create a warm and inviting atmosphere.

• Sociable individuals: Customers who value gatherings and social interactions will appreciate products that facilitate these experiences, such as fire pits or wood-fired pizza ovens.

• Aesthetically driven consumers: Those who prioritize design and aesthetics in their home decor will be drawn to luxurious and visually appealing fire products.

Illustrative examples include:

• A couple in their late 30s who enjoy hosting dinner parties and are looking for unique ways to enhance their outdoor space.

• A family in their early 40s that values quality time together and seeks products that create a cozy and inviting home environment.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Home and Lifestyle Influencers: These influencers focus on home decor, renovations, and lifestyle content. They can showcase the products in beautifully styled settings, emphasizing the luxurious aspect and the emotional connection of gathering around fire.

• Food and Cooking Influencers: Given the future plans for wood-fired pizza ovens, influencers in the culinary space can create engaging content around cooking with fire, appealing to food enthusiasts who appreciate high-quality cooking experiences.

• Eco-conscious Influencers: Collaborating with influencers who focus on sustainability can help position the brand as environmentally friendly, attracting consumers who prioritize eco-friendly products.

• Interior Designers and Decorators: These professionals can provide expert insights on how to incorporate the products into stylish home designs, reaching an audience that values aesthetics and quality.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• "Gather Around the Fire" Series: Create a series of videos or blog posts featuring different ways to use fire products for social gatherings, including recipes for wood-fired cooking and tips for creating a cozy atmosphere.

• Home Tours: Collaborate with influencers to showcase homes that feature the brand's products, highlighting how they enhance the living space and contribute to a luxurious lifestyle.

• DIY Projects: Share creative DIY ideas for incorporating fire products into home decor, such as building a custom fire pit or styling a cozy outdoor space.

• Sustainable Living Tips: Develop content around eco-friendly practices related to fire products, such as sourcing sustainable wood or maintaining a clean-burning fire, appealing to environmentally conscious consumers.

• Seasonal Campaigns: Create content that ties the products to seasonal events, such as fall gatherings or summer barbecues, emphasizing the role of fire in creating memorable experiences.

These strategies can help establish a strong brand presence and resonate with the target audience, driving engagement and sales.