Micro influencers (10k - 50k followers) in metro cities of India, focusing on business, premium lifestyle, comedy, travel, and fashion.

Product Positioning

The product in question is a shacket, priced at INR 4000, which positions it in the premium segment of the market. Given its price point, the shacket is targeted towards upper-end earners who appreciate quality and style. The brand can be positioned as a luxury or premium lifestyle brand that offers high-quality, stylish, and versatile clothing options for men. The shacket can be marketed as a must-have wardrobe staple for the modern, affluent man who values both fashion and functionality.

Target Customers

The ideal customer profile for this product includes:

• Demographics: Men aged 30 and above
• Income Level: Annual income of 40 lakh+ INR
• Location: Metro cities in India such as Mumbai, Delhi, Gurugram, Bangalore, Chennai, and Pune
• Lifestyle: Professionals, business owners, and high-income earners who have a keen interest in premium lifestyle products, fashion, and style

Illustrative Examples

1. Rahul, 35: A successful entrepreneur based in Mumbai who enjoys high-end fashion and often attends business meetings and social events.
2. Amit, 40: A senior executive in a multinational company in Bangalore who values quality and style in his wardrobe.
3. Vikram, 32: A real estate developer in Delhi who likes to stay updated with the latest fashion trends and prefers premium brands.

Potential Influencer Matches

Micro-Influencers (10k - 50k followers)

1. Business Influencers: Influencers who talk about business, entrepreneurship, and professional growth. They can highlight how the shacket is perfect for business meetings and professional settings.
2. Premium Lifestyle Influencers: Influencers who focus on luxury living, high-end products, and premium lifestyle choices. They can showcase the shacket as a stylish and versatile addition to a premium wardrobe.
3. Comedy Influencers: Influencers who create humorous content but have a sophisticated audience. They can create engaging and funny content around the shacket, making it more relatable and appealing.

Couples Influencers

• Travel and Lifestyle Couples: Couples who travel and share their lifestyle experiences. They can create content around how the shacket is perfect for travel, offering both style and comfort.

Women Influencers

• Fashion and Style Influencers: Women who talk about fashion and style. They can feature their husbands or boyfriends wearing the shacket, highlighting its appeal and versatility.

Content Creation Ideas

General Ideas

1. Unboxing and First Impressions: Influencers can create unboxing videos showcasing the packaging and their first impressions of the shacket.
2. Styling Tips: Influencers can create reels or posts showing different ways to style the shacket for various occasions, such as business meetings, casual outings, and travel.
3. Day in the Life: Influencers can create content showing how they incorporate the shacket into their daily lives, emphasizing its versatility and style.

Creative Ideas

1. Before and After: Influencers can create transformation videos showing how the shacket elevates their look from casual to stylish.
2. Couple's Challenge: Couples can create fun challenges where they style each other using the shacket, making the content engaging and interactive.
3. Travel Diaries: Influencers can create travel vlogs featuring the shacket, highlighting its practicality and style during their trips.

By collaborating with the right influencers and creating engaging content, the brand can effectively reach its target audience and build strong brand awareness.