Micro influencers, 10,000-30,000 followers, primarily female, aged 25-45, interested in home bartending and cocktails, active on TikTok and Instagram.

Product Positioning

The brand or service related to party, home bartending, and mixology can be positioned as a fun and engaging solution for social gatherings, particularly targeting those who enjoy crafting cocktails and beverages at home. Emphasizing the convenience and creativity of home mixology can resonate well with consumers looking to enhance their social experiences.

For new products, consider positioning them as essential tools or ingredients that simplify the cocktail-making process, making it accessible for beginners while still appealing to seasoned enthusiasts. Highlighting unique flavors, easy-to-follow recipes, or themed cocktail kits can create a fresh angle in the market.

Target Customers

The ideal customer profile includes:

• Young Adults (18-30 years): College students and young professionals who enjoy hosting parties and social gatherings. They are likely to seek trendy and visually appealing cocktails to impress their peers.

• Middle-Aged Women (30-50 years): Women who enjoy entertaining at home, often looking for new recipes and ideas to elevate their gatherings. They may appreciate products that simplify the cocktail-making process while allowing for creativity.

• Home Bartenders: Individuals of various ages who take pride in their mixology skills and are always on the lookout for new tools, ingredients, and inspiration to enhance their home bar experience.

Potential Influencer Matches

1. Micro Influencers in Mixology: Influencers who specialize in cocktail recipes and home bartending tips can effectively reach both young adults and middle-aged women. Their content often includes tutorials, which can engage viewers and encourage them to try new recipes.

2. Lifestyle Influencers: Those who focus on home entertaining and lifestyle can attract a broader audience. They can showcase how the product fits into various social settings, appealing to both demographics.

3. College Influencers: Influencers who cater to college students can create relatable content around party themes, making the product appealing to younger audiences looking for fun and trendy drink ideas.

4. Health-Conscious Influencers: Influencers who focus on wellness and healthy living can promote low-calorie or organic cocktail options, appealing to middle-aged women who are health-conscious but still enjoy social drinking.

Content Creation Ideas

• Cocktail Recipe Series: Create a series of videos featuring unique cocktail recipes that can be made at home, highlighting the ease of use of the product.

• Themed Party Ideas: Develop content around different party themes (e.g., summer BBQs, holiday gatherings) that incorporate the product, showcasing how it enhances the overall experience.

• User-Generated Content Challenges: Encourage followers to share their own cocktail creations using the product, fostering community engagement and increasing brand visibility.

• Mixology Tips and Tricks: Share quick tips on how to elevate basic cocktails, appealing to both novice and experienced home bartenders.

• Behind-the-Scenes Content: Provide a glimpse into the product development process or the story behind the brand, creating a personal connection with the audience.

These content ideas can help generate buzz and encourage sharing, increasing the likelihood of going viral while aligning with the interests of the target audience.