Influencers in performance marketing with a strong LinkedIn presence, high follower counts, and engaging content.

Product Positioning

The user's query does not specify a particular product or service. However, it does mention the need for influencers in performance marketing. Performance marketing typically involves campaigns where advertisers pay for specific actions such as clicks, leads, or sales. This suggests that the product or service being promoted is likely performance-based, focusing on measurable outcomes.

Target Customers

Given the focus on performance marketing, the ideal customer profile would likely include:

• Marketing Professionals: Individuals working in marketing roles who are responsible for driving measurable results.
• Business Owners: Entrepreneurs and small business owners looking to optimize their marketing spend.
• Digital Marketers: Specialists in digital marketing who are familiar with performance-based campaigns.
• Marketing Agencies: Agencies that offer performance marketing services to their clients.

Potential Influencer Matches

Based on the user's requirements and the target customer profile, the following types of influencers would be suitable:

• Marketing Thought Leaders: Influencers who are recognized experts in the field of marketing and have a large following on LinkedIn. They often share insights, case studies, and best practices in performance marketing.
• Digital Marketing Specialists: Influencers who focus on digital marketing strategies, including performance marketing. They typically share tips, tools, and techniques to optimize marketing campaigns.
• Business Coaches: Influencers who provide advice and strategies for business growth, including effective marketing tactics. They often have a broad audience of business owners and entrepreneurs.
• Marketing Agency Leaders: Founders or leaders of marketing agencies who share their experiences and success stories in performance marketing. They can provide valuable insights and attract a professional audience.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

• Case Studies: Share detailed case studies of successful performance marketing campaigns, highlighting the strategies used and the results achieved.
• How-To Guides: Create step-by-step guides on setting up and optimizing performance marketing campaigns, including tips for using specific tools and platforms.
• Industry Trends: Discuss the latest trends and innovations in performance marketing, providing insights into what’s working and what’s not.
• Expert Interviews: Conduct interviews with marketing thought leaders and digital marketing specialists, sharing their insights and advice on performance marketing.
• Webinars and Live Sessions: Host webinars or live sessions on LinkedIn, where influencers can share their knowledge and answer questions from the audience in real-time.

By focusing on these content ideas, the campaign can effectively engage the target audience and drive measurable results.