Pet influencers, preferably dog owners, with a follower count between 10k-500k, based in or near London. They should be active on social media platforms like Instagram, TikTok, or YouTube, and regularly post content featuring their pets.

The user's query does not specify a particular product or service, but it does indicate a preference for influencers who have pets, particularly dogs. This suggests that the product or service being promoted is likely related to pets or pet care. In the existing market, pet-related products and services are highly popular, and there is a strong community of pet owners who are active on social media. The brand can be positioned as a premium or innovative pet product/service that enhances the lives of pets and their owners. Fresh angles for the brand could include eco-friendly pet products, health and wellness for pets, or unique pet accessories.

Based on the positioning, the ideal customer profile would be pet owners, particularly dog owners, who are active on social media and live in or near London. These customers are likely to be:

• Young professionals or families who consider their pets as part of the family
• Individuals who are willing to spend on high-quality or innovative pet products
• Social media-savvy individuals who follow pet influencers and engage with pet-related content

Illustrative examples of target customers:

1. A young couple living in London who recently adopted a dog and are looking for the best products to care for their new pet.
2. A single professional who enjoys sharing photos and videos of their dog on social media and is interested in trendy pet accessories.
3. A family with children who want to ensure their dog is healthy and happy, and are open to trying new pet wellness products.

General Ideas

1. Product Reviews: Influencers can share honest reviews of the pet product, highlighting its benefits and how it has improved their pet's life.
2. Unboxing Videos: Influencers can create engaging unboxing videos to showcase the product's packaging and first impressions.
3. How-To Guides: Influencers can create tutorials or guides on how to use the product effectively, providing valuable information to their followers.

Creative Ideas

1. Pet Challenges: Influencers can create fun challenges involving their pets and the product, encouraging their followers to participate and share their own experiences.
2. Day in the Life: Influencers can create a "day in the life" video featuring their pet and the product, showing how it fits into their daily routine.
3. Pet Fashion Show: For pet accessories, influencers can host a virtual pet fashion show, showcasing different ways to style the product on their pets.

By leveraging these content ideas, the brand can create engaging and shareable content that resonates with the target audience and effectively promotes the product.