Influencers who create content about puzzles, books, or brain games. They should have an audience interested in these topics and be based in the United States.

Product Positioning

The product in question is puzzle books, which are typically used for entertainment, mental stimulation, and relaxation. In the existing market, puzzle books can be positioned as a fun and educational tool that appeals to a wide range of demographics, from children to adults. They can be marketed as a way to improve cognitive skills, reduce stress, and provide a screen-free activity. For a fresh angle, the brand could emphasize the benefits of puzzle books for mental health and mindfulness, positioning them as a tool for self-care and mental well-being.

Target Customers

The ideal customer profile for puzzle books includes:

1. Parents and Educators: Looking for educational and entertaining activities for children.
2. Adults Seeking Relaxation: Individuals who want to unwind and de-stress with a screen-free activity.
3. Seniors: Older adults who enjoy puzzles as a way to keep their minds sharp and engaged.
4. Puzzle Enthusiasts: People who have a passion for puzzles and brain games.

Illustrative examples:

• A mother looking for engaging activities for her children during long car rides.
• A professional seeking a relaxing activity to unwind after a stressful day at work.
• A senior citizen who enjoys solving puzzles to keep their mind active.

Potential Influencer Matches

1. Parenting Influencers: These influencers can reach parents who are looking for educational and entertaining activities for their children. They can showcase how puzzle books can be a great tool for learning and fun.

2. Lifestyle and Wellness Influencers: These influencers can highlight the mental health benefits of puzzle books, promoting them as a way to relax and practice mindfulness.

3. Educational Influencers: Teachers and educators who share tips and resources for learning can promote puzzle books as a valuable educational tool.

4. Senior Lifestyle Influencers: Influencers who focus on content for older adults can promote puzzle books as a way to keep the mind sharp and engaged.

5. Puzzle and Game Enthusiasts: Influencers who have a passion for puzzles and brain games can share their love for puzzle books with their audience, creating engaging content around solving puzzles.

Content Creation Ideas

1. Puzzle Challenges: Influencers can create puzzle-solving challenges and invite their followers to participate, sharing their progress and solutions.

2. Relaxation and Mindfulness: Content that focuses on using puzzle books as a tool for relaxation and mindfulness, with influencers sharing their personal experiences and tips.

3. Educational Activities: Influencers can create content around using puzzle books for educational purposes, such as teaching children problem-solving skills and critical thinking.

4. Unboxing and Reviews: Influencers can unbox and review different puzzle books, sharing their thoughts and recommendations with their audience.

5. Collaborative Puzzles: Influencers can collaborate with their followers to solve puzzles together, creating a sense of community and engagement.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and promote the benefits of puzzle books.