Local micro-influencers in downtown Phoenix who are active on Instagram and TikTok. They should have a following of young professionals and students, and be able to create engaging content related to coffee and lifestyle.

Product Positioning

The product in question is a coffee shop located in downtown Phoenix. The coffee shop aims to attract young professionals and students, which suggests a focus on convenience, quality, and a trendy atmosphere. Positioning the coffee shop as a hip, go-to spot for both work and socializing can help it stand out in the competitive market. Emphasizing unique offerings such as specialty coffee drinks, comfortable seating, free Wi-Fi, and a vibrant ambiance can further enhance its appeal.

Target Customers

The ideal customer profile includes:

• Young Professionals: Individuals aged 22-35 who work in downtown Phoenix. They are likely to seek a convenient place for their morning coffee, lunch breaks, or after-work relaxation.
• Students: College and university students aged 18-25 who need a place to study, meet friends, or grab a quick bite between classes.

Illustrative Examples

1. Sarah, 28: A marketing executive who enjoys starting her day with a premium latte and often holds informal meetings at coffee shops.
2. Jake, 21: A university student who spends hours studying and prefers a quiet, comfortable environment with good coffee and snacks.
3. Emily, 25: A freelance graphic designer who works remotely and needs a reliable Wi-Fi connection and a creative atmosphere.

Potential Influencer Matches

Local Micro-Influencers

• Food and Beverage Enthusiasts: Influencers who focus on local dining experiences and have a following interested in discovering new places to eat and drink.
• Lifestyle Bloggers: Influencers who share their daily routines, including their favorite spots to work, relax, and socialize.
• Student Influencers: College students who document their campus life and study routines, appealing directly to the student demographic.

Examples

1. @PhoenixEats: A local food blogger with a strong following among foodies in Phoenix.
2. @UrbanLifePHX: A lifestyle influencer who highlights trendy spots and urban living in downtown Phoenix.
3. @StudyWithMePHX: A student influencer who shares study tips and favorite study spots around the city.

Content Creation Ideas

General Ideas

• Coffee Shop Tours: Influencers can create video tours showcasing the coffee shop's ambiance, menu, and unique features.
• Morning Routine: Influencers can include the coffee shop in their morning routine videos, highlighting it as their go-to spot for a morning pick-me-up.
• Study Sessions: Student influencers can film study sessions at the coffee shop, emphasizing the quiet environment and free Wi-Fi.

Creative Ideas

• Specialty Drink Challenges: Influencers can create content around trying and rating the coffee shop's specialty drinks, encouraging their followers to do the same.
• Behind-the-Scenes: A day-in-the-life video of a barista at the coffee shop, giving followers a behind-the-scenes look at how their favorite drinks are made.
• Themed Events: Hosting and promoting themed events or workshops (e.g., latte art classes, coffee tasting sessions) through influencer collaborations.

By leveraging local micro-influencers who resonate with young professionals and students, the coffee shop can effectively reach its target audience and create engaging, authentic content that drives foot traffic and brand loyalty.