Sports influencers, particularly those involved in football, who are active on TikTok, Instagram, and YouTube. They should have a youthful audience and create engaging sports-related content.

Product Positioning

The product in question is football jerseys, which are popular among youth, especially those who are passionate about sports. The brand can be positioned as a trendy and high-quality provider of football jerseys that cater to the latest styles and team affiliations. Emphasizing the quality, comfort, and design of the jerseys can help differentiate the brand in a competitive market. Additionally, highlighting any unique features such as customizability, eco-friendly materials, or exclusive designs can further enhance the brand's appeal.

Target Customers

The ideal customer profile for this product includes:

• Age Group: Primarily youth, ranging from teenagers to young adults (13-25 years old).
• Interests: Passionate about football, sports enthusiasts, and those who follow football leagues and teams.
• Behavior: Active on social media, follows sports influencers, engages in sports-related content, and participates in football-related activities.
• Geographic Location: While the query does not specify a location, focusing on regions with a strong football culture (e.g., Europe, South America, parts of Asia) can be beneficial.

Illustrative examples:

1. A 16-year-old high school student who plays football and follows major football leagues.
2. A 20-year-old college student who is part of a university football team and regularly watches football matches.
3. An 18-year-old who is an avid follower of football influencers on social media and engages with football-related content.

Potential Influencer Matches

Sports Influencers

• Professional Football Players: Collaborating with young and upcoming football players who have a strong social media presence can create a direct connection with the target audience.
• Football Enthusiasts and Analysts: Influencers who create content around football analysis, match reviews, and player performances can effectively promote the jerseys to their engaged followers.

Lifestyle Influencers

• Fitness and Sports Enthusiasts: Influencers who focus on fitness and sports can showcase the jerseys as part of their active lifestyle, appealing to youth who are into sports and fitness.
• Fashion Influencers: Collaborating with fashion influencers who have a sporty style can help position the jerseys as trendy and fashionable, attracting a broader audience.

Content Creators

• YouTube Content Creators: YouTubers who create football-related content, such as match highlights, player interviews, and football challenges, can integrate the jerseys into their videos.
• Instagram Influencers: Instagram influencers who post about football, sports fashion, and lifestyle can use the platform's visual nature to showcase the jerseys effectively.

Content Creation Ideas

General Ideas

• Match Day Outfits: Influencers can create posts or videos showing how they style the football jerseys for match days, combining them with other trendy items.
• Football Challenges: Influencers can participate in football challenges while wearing the jerseys, making the content engaging and fun.
• Behind-the-Scenes: Sharing behind-the-scenes content of football training sessions or match preparations while wearing the jerseys.

Creative Ideas

• Custom Jersey Design Contest: Run a contest where followers can submit their custom jersey designs, and the winning design gets produced and sold.
• Influencer Takeover: Have influencers take over the brand's social media accounts for a day, sharing their football experiences and promoting the jerseys.
• Interactive Stories: Use Instagram Stories to create interactive polls and quizzes about football, with influencers wearing the jerseys and engaging with followers.

By leveraging these strategies, the football jersey shop can effectively reach and engage its target audience, driving brand awareness and sales.