Fashion, fitness, or lifestyle influencers aged 18-35 with a strong presence on Instagram, TikTok, or YouTube.

Product Positioning

The tracksuits clothing Shopify store can be positioned as a trendy and comfortable fashion choice for both casual wear and active lifestyles. Emphasizing the versatility of tracksuits, the brand can appeal to a wide range of customers who value both style and comfort. Highlighting features such as high-quality materials, unique designs, and affordability can differentiate the brand in a competitive market.

Target Customers

The ideal customer profile for this tracksuits store includes:

• Young Adults (18-35 years old): Individuals who are fashion-conscious and seek stylish yet comfortable clothing options for everyday wear.
• Fitness Enthusiasts: People who engage in regular physical activities and prefer clothing that offers both functionality and style.
• Casual Wear Lovers: Customers who prioritize comfort in their daily attire and appreciate versatile clothing that can be worn in various settings.

Examples of target customers include college students, young professionals, and fitness influencers who enjoy showcasing their active lifestyles.

Potential Influencer Matches

• Fashion Influencers: These influencers can showcase the tracksuits in various stylish outfits, appealing to fashion-forward audiences.
• Fitness Influencers: By wearing the tracksuits during workouts or fitness routines, these influencers can highlight the functionality and comfort of the product.
• Lifestyle Influencers: Influencers who focus on everyday life and casual wear can demonstrate the versatility of the tracksuits in different settings.

Each type of influencer can effectively reach the target customers by leveraging their unique audiences and content styles.

Content Creation Ideas

• Styling Tips: Create content that offers styling tips for tracksuits, showing how they can be dressed up or down for different occasions.
• Workout Routines: Collaborate with fitness influencers to create workout videos featuring the tracksuits, emphasizing their comfort and flexibility.
• Behind-the-Scenes: Share behind-the-scenes content of the design and production process, highlighting the quality and craftsmanship of the tracksuits.
• Customer Testimonials: Feature real customers wearing the tracksuits and sharing their experiences, building trust and authenticity.

These content ideas can help engage the target audience and increase brand visibility, potentially leading to viral success.