Female content creators aged 28-36 from the UK, focusing on lifestyle or health, comfortable discussing periods and body positivity.

Product Positioning

The product appears to be related to women's health, specifically focusing on topics such as menstruation and intimate apparel. In the existing market, this product can be positioned as a progressive and empowering brand that encourages open conversations about women's health and body positivity. The brand can leverage the growing trend of destigmatizing menstruation and promoting self-care and confidence among women.

Target Customers

The ideal customer profile would be women aged 28-36 who are interested in health, wellness, and body positivity. These customers are likely to be open-minded, socially conscious, and interested in brands that promote transparency and empowerment. They may also be active on social media platforms and engage with content related to women's health, fashion, and lifestyle.

Illustrative examples of target customers include:

• A 30-year-old professional who values self-care and follows wellness influencers on Instagram.
• A 35-year-old mother who is interested in sustainable and ethical brands.
• A 28-year-old fitness enthusiast who is passionate about body positivity and women's health.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers often discuss topics related to women's health, self-care, and wellness. They can create content that resonates with the target audience by sharing personal experiences and promoting body positivity.

• Fashion and Lifestyle Influencers: Influencers in this category can showcase the product in a stylish and relatable manner. They can create content that highlights the comfort and design of the intimate apparel, appealing to fashion-conscious customers.

• Body Positivity Advocates: These influencers focus on promoting self-love and acceptance. They can engage the audience by discussing the importance of destigmatizing menstruation and embracing one's body.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

• Personal Stories: Encourage influencers to share their personal experiences with menstruation and how the product has positively impacted their lives.

• Educational Content: Create informative posts or videos that educate the audience about menstrual health and the benefits of using the product.

• Styling Tips: Collaborate with fashion influencers to create content that showcases different ways to style the intimate apparel, making it both functional and fashionable.

• Challenges and Hashtags: Launch a social media challenge or hashtag campaign that encourages users to share their own stories and experiences, fostering a sense of community and engagement.

By focusing on these strategies, the brand can effectively reach and engage its target audience, while promoting a positive and empowering message.