Young influencers aged 15-25, active on Instagram, TikTok, and YouTube, involved in education or career development.

Product Positioning

Vocational training targeting youth can be positioned as a crucial stepping stone for young individuals seeking practical skills and career readiness. In the current market, there is a growing demand for alternative education paths that provide direct entry into the workforce. This service can be positioned as an innovative and practical solution for young people who are looking to gain hands-on experience and skills that are directly applicable to various industries. Emphasizing the benefits of vocational training, such as job placement opportunities, skill development, and industry relevance, can help differentiate it from traditional educational routes.

Target Customers

The ideal customer profile for vocational training targeting youth includes:

• High School Graduates: Young individuals who have recently completed high school and are exploring career options that do not necessarily require a college degree.
• Career Changers: Young adults who are looking to switch careers and need specific skills to enter a new field.
• Underemployed Youth: Individuals who are currently employed in low-skill jobs and are seeking opportunities to upskill and improve their career prospects.

Illustrative examples include a high school graduate interested in becoming an electrician, a young adult looking to transition from retail to a tech-related field, or a part-time worker aiming to gain certification in healthcare.

Potential Influencer Matches

• Educational Influencers: These influencers focus on education, career advice, and skill development. They can effectively communicate the benefits of vocational training to their audience, which often includes students and young professionals.

• Industry Experts: Professionals who have established themselves in specific trades or industries can provide credibility and share personal success stories related to vocational training.

• Youth Lifestyle Influencers: Influencers who connect with a younger audience through lifestyle content can introduce vocational training as a viable and exciting option for career development.

Content Creation Ideas

• Success Stories: Share testimonials and case studies of individuals who have successfully transitioned into rewarding careers through vocational training.

• Day-in-the-Life Videos: Create engaging content that showcases a typical day in various vocational careers, highlighting the skills and experiences gained.

• Interactive Q&A Sessions: Host live sessions with industry experts or alumni of vocational programs to answer questions and provide insights into different career paths.

• Skill Challenges: Organize challenges where influencers attempt to learn a new skill related to vocational training, encouraging their audience to participate and explore similar opportunities.