Adventurous lifestyle influencers, travel bloggers, outdoor enthusiasts, and whiskey connoisseurs with a follower count of 9000+.

Product Positioning

The product in question is whiskey that is "up for adventure." This suggests a brand positioning that emphasizes excitement, exploration, and perhaps a rugged or outdoorsy lifestyle. The whiskey could be marketed as a premium yet adventurous choice for those who enjoy outdoor activities, travel, and unique experiences. This positioning can differentiate it from more traditional or luxury whiskey brands by appealing to a younger, more dynamic audience.

Target Customers

The ideal customer profile for this whiskey would likely include:

• Young Professionals: Individuals aged 25-40 who have disposable income and enjoy spending on premium products.
• Adventure Enthusiasts: People who are passionate about outdoor activities such as hiking, camping, and travel.
• Social Media Savvy: Customers who are active on social media platforms and enjoy sharing their experiences online.
• Experience Seekers: Those who value unique and memorable experiences over material possessions.

Illustrative examples:

• A 30-year-old marketing executive who enjoys weekend hiking trips and sharing photos of their adventures on Instagram.
• A 28-year-old travel blogger who explores off-the-beaten-path destinations and enjoys trying local spirits.
• A 35-year-old tech professional who participates in adventure sports and attends whiskey tasting events.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

Adventure and Travel Influencers

These influencers often share content related to outdoor activities, travel destinations, and adventurous experiences. They can showcase the whiskey as a perfect companion for their adventures, highlighting its adventurous spirit.

Lifestyle Influencers

Influencers who focus on a premium lifestyle, including food, drinks, and unique experiences. They can position the whiskey as a high-quality choice for those who seek adventure in their everyday lives.

Micro-Influencers

Influencers with a following of 9,000+ who have a strong engagement rate and a niche audience interested in adventure and premium products. They can create authentic and relatable content that resonates with their followers.

Content Creation Ideas

To align with the brand's adventurous positioning, the following content ideas could be effective:

Adventure Stories

Influencers can share personal stories of their adventures, featuring the whiskey as a key part of their experience. This could include camping trips, hiking expeditions, or travel adventures.

Whiskey Tasting in Unique Locations

Create content around whiskey tasting sessions in unique and adventurous locations, such as mountain tops, forests, or remote beaches. This can highlight the adventurous spirit of the brand.

User-Generated Content Campaign

Encourage customers to share their own adventure stories and photos featuring the whiskey, using a branded hashtag. This can create a sense of community and increase brand visibility.

Behind-the-Scenes Content

Share behind-the-scenes content of the whiskey production process, focusing on the craftsmanship and quality that goes into making the product. This can appeal to customers who value authenticity and premium quality.

By leveraging these content ideas and collaborating with the right influencers, the whiskey brand can effectively reach and engage its target audience, positioning itself as the go-to choice for adventure seekers.