Influencers interested in sustainability, home improvement, or technology, located in the UK, Germany, or France, active on Instagram, YouTube, or TikTok.

Product Positioning

The 10KW Home System Balcony Power Plant DEYE-PYTES-HET is a renewable energy solution designed for residential use. In the UK, Germany, and France, there is a growing interest in sustainable energy solutions due to increasing energy costs and environmental concerns. This product can be positioned as an innovative and eco-friendly solution for homeowners looking to reduce their carbon footprint and energy bills. Highlighting its ease of installation on balconies and its efficiency in generating power can appeal to urban residents with limited space.

Target Customers

The ideal customer profile includes environmentally conscious homeowners and urban dwellers in the UK, Germany, and France. These customers are likely to be middle to upper-middle-class individuals who are interested in sustainable living and reducing their energy costs. They may also be tech-savvy and interested in the latest home technology solutions.

Examples of target customers:

• A young professional couple living in an apartment in Berlin, interested in reducing their energy bills and environmental impact.
• A family in London looking to invest in sustainable home improvements.
• An eco-conscious homeowner in Paris who is interested in the latest renewable energy technologies.

Potential Influencer Matches

1. Sustainability Influencers: These influencers focus on eco-friendly living and can effectively communicate the environmental benefits of the product to their audience.

2. Home Improvement Influencers: Influencers who specialize in home renovation and improvement can showcase the product as a modern addition to any home, emphasizing its practicality and cost-saving benefits.

3. Tech Enthusiasts: Influencers who cover the latest in technology and gadgets can highlight the innovative aspects of the product, appealing to tech-savvy consumers.

4. Lifestyle Influencers: These influencers can integrate the product into their content by demonstrating how it fits into a modern, sustainable lifestyle.

Content Creation Ideas

• Installation Tutorials: Create step-by-step guides or videos showing how easy it is to install the system on a balcony, highlighting its user-friendliness.

• Customer Testimonials: Share stories and testimonials from satisfied customers who have experienced reduced energy bills and a positive environmental impact.

• Eco-Challenges: Partner with influencers to create challenges that encourage followers to adopt more sustainable practices, with the power plant as a key component.

• Virtual Tours: Offer virtual tours of homes that have successfully integrated the power plant, showcasing its design and efficiency.

• Comparison Content: Develop content comparing the power plant to traditional energy sources, emphasizing cost savings and environmental benefits.