Influencers in the education, technology, or AI niche who can reach students or professionals interested in AI education.

Product Positioning

The Utah-based institute offers degrees in the field of Artificial Intelligence (AI). This positions the institute as a specialized educational provider in a highly sought-after and rapidly growing field. Given the increasing demand for AI professionals, the institute can market itself as a premier destination for acquiring cutting-edge knowledge and skills in AI, particularly within Utah. Emphasizing the local aspect can also attract students who prefer to study close to home or in a familiar environment.

Target Customers

The ideal customer profile for this institute would include:

• High School Graduates: Students who have recently completed high school and are looking to pursue higher education in a specialized field like AI.
• Undergraduate Students: Individuals currently enrolled in undergraduate programs who may want to switch their major to AI or pursue a double major.
• Working Professionals: Professionals in the tech industry looking to upskill or reskill in AI to advance their careers.
• Tech Enthusiasts: Individuals with a strong interest in technology and AI who are seeking formal education to deepen their knowledge.

Illustrative examples:

1. A high school senior in Utah interested in technology and looking for a local institute to pursue a degree in AI.
2. A software engineer working in Salt Lake City who wants to specialize in AI to enhance their career prospects.
3. A college student majoring in computer science who wants to add AI as a second major.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

Tech Influencers

• Tech YouTubers: Influencers who create content around technology, software development, and AI. They can create videos discussing the benefits of pursuing an AI degree and the career opportunities it offers.
• Tech Bloggers: Bloggers who write about the latest trends in technology and AI. They can write detailed articles about the institute and its AI programs.

Educational Influencers

• Education YouTubers: Influencers who focus on educational content, study tips, and career advice. They can create content around the importance of AI education and highlight the institute's programs.
• Academic Bloggers: Bloggers who focus on higher education and career development. They can write articles about the institute's AI programs and their potential impact on students' careers.

Local Influencers

• Utah-based Influencers: Influencers who have a strong following in Utah. They can promote the institute to their local audience, emphasizing the convenience and benefits of studying close to home.

Content Creation Ideas

To effectively promote the AI degree programs, the following content ideas can be considered:

General Ideas

• Student Testimonials: Videos or blog posts featuring current students or alumni sharing their experiences and success stories.
• Campus Tours: Virtual tours of the campus, highlighting the facilities and resources available to AI students.
• Program Highlights: Detailed content about the AI curriculum, faculty, and unique aspects of the program.

Creative Ideas

• AI Project Showcases: Videos or articles showcasing innovative AI projects developed by students, demonstrating the practical skills gained through the program.
• Day in the Life: Content following a day in the life of an AI student at the institute, providing a glimpse into their daily routine and activities.
• Collaborations with Tech Companies: Content highlighting partnerships with tech companies and the opportunities for internships and job placements for AI students.

By leveraging these content ideas and collaborating with the right influencers, the institute can effectively reach and engage its target audience, driving interest and enrollment in its AI degree programs.