Comedians or humorists aged 18-35 in Southampton, active on Instagram, TikTok, or YouTube.

Product Positioning

The focus is on comedy influencers in Southampton, suggesting a campaign that leverages humor to engage audiences. This approach can position the brand as relatable and entertaining, appealing to consumers who appreciate light-hearted and comedic content. The product or service should align with this tone, potentially offering a fun or innovative solution that stands out in the market.

Target Customers

The ideal customer profile would likely include younger demographics, such as millennials and Gen Z, who are active on social media and enjoy comedic content. These customers are often looking for entertainment and are more likely to engage with brands that provide a humorous and enjoyable experience. Examples include university students, young professionals, and social media enthusiasts in Southampton.

Potential Influencer Matches

• Local Comedy Influencers: Influencers based in Southampton who specialize in comedy can create content that resonates with the local audience, enhancing relatability and engagement.
• Stand-up Comedians: Collaborating with stand-up comedians who have a strong online presence can help reach audiences who enjoy live performances and comedic storytelling.
• Humor Content Creators: Influencers who create skits, parodies, or humorous commentary can effectively engage audiences looking for entertainment and laughter.

Content Creation Ideas

• Local Humor Skits: Create skits that incorporate local Southampton culture or landmarks, making the content relatable and shareable among residents.
• Comedy Challenges: Launch a comedy challenge that encourages followers to participate and create their own funny content, increasing engagement and brand visibility.
• Behind-the-Scenes Comedy: Share behind-the-scenes content of the influencers creating their comedic material, offering a glimpse into their creative process and building a connection with the audience.

These strategies can help the brand effectively engage with its target audience through humor and local relevance.