Influencers who focus on sustainable fashion, luxury lifestyle, and eco-friendly products. They should have a strong presence on Instagram, TikTok, and YouTube, and appeal to an audience that values sustainability and luxury.

The product in question is a new collection of eco-friendly luxury jewelry made from gold and diamonds. This positions the brand at the intersection of luxury and sustainability, appealing to consumers who value high-end products but are also conscious of their environmental impact. The unique selling proposition (USP) here is the combination of luxury materials (gold and diamonds) with eco-friendly practices, which can be a strong differentiator in the market.

The ideal customer profile for this product includes:

• Affluent Consumers: Individuals with a high disposable income who are willing to invest in luxury items.
• Eco-Conscious Shoppers: Consumers who prioritize sustainability and are looking for eco-friendly alternatives in all aspects of their lives, including luxury goods.
• Fashion Enthusiasts: People who follow the latest trends in fashion and jewelry and are always on the lookout for unique and exclusive pieces.
• Gift Buyers: Individuals looking for high-end, meaningful gifts for special occasions such as anniversaries, weddings, or significant milestones.

Illustrative Examples

1. Young Professionals: A 30-year-old marketing executive who values both style and sustainability.
2. High-Net-Worth Individuals: A 45-year-old entrepreneur who frequently purchases luxury items and is interested in eco-friendly products.
3. Fashion Influencers: A 28-year-old fashion blogger who promotes sustainable fashion and luxury brands.

General Ideas

1. Unboxing and First Impressions: Influencers can create unboxing videos showcasing the packaging and first impressions of the jewelry.
2. Styling Tips: Posts or videos on how to style the jewelry with different outfits for various occasions.
3. Behind-the-Scenes: Content that provides a behind-the-scenes look at the sustainable practices involved in creating the jewelry.

Creative Ideas

1. Eco-Friendly Fashion Challenges: Influencers can participate in or host challenges where they create outfits using only sustainable fashion items, including the jewelry.
2. Luxury Giveaways: Collaborate with influencers to host giveaways, encouraging followers to engage with the brand for a chance to win a piece from the collection.
3. Storytelling Campaigns: Influencers can share personal stories or experiences related to sustainability and luxury, integrating the jewelry collection into their narrative.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong market presence for its new eco-friendly luxury jewelry collection.