Based in the US, small Gen Z LGBTQ influencers to promote our sexual wellness hype brand and promote our male toys
The brand is a sexual wellness hype brand focused on promoting male toys. Given the nature of the product, it can be positioned as a modern, inclusive, and body-positive brand that caters to the sexual wellness needs of men, particularly within the LGBTQ community. The brand can emphasize its commitment to breaking taboos, promoting sexual health, and fostering a positive and inclusive environment for all users.
The ideal customer profile for this brand includes:
Illustrative examples of target customers:
Micro-influencers with a following of 10,000 to 50,000 can be highly effective. They often have a more engaged audience and can create a sense of community. Look for influencers who are openly part of the LGBTQ community and discuss topics related to sexual wellness, body positivity, and inclusivity.
Influencers who are known for their activism within the LGBTQ community can lend credibility and authenticity to the brand. These influencers can help in promoting the brand's commitment to inclusivity and breaking taboos around male sexual wellness.
Influencers who focus on lifestyle and wellness, particularly those who are open about their sexual wellness journey, can be a good fit. They can integrate the product into their content naturally and provide honest reviews and recommendations.
By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and promote its products in an authentic and engaging manner.