Home decor specialists, curtain stylists, aged 25-45, based in India, active on Instagram and YouTube.

Product Positioning

The product in question is soft furnishings, specifically related to home decor such as curtains and other stylistic elements. In the Indian market, this product can be positioned as a blend of traditional and contemporary styles, appealing to consumers who appreciate both cultural heritage and modern aestheticsing the quality, craftsmanship, and versatility of the products can differentiate them from competitors. Emphasizing eco-friendly materials or sustainable practices could also attract environmentally conscious consumers.

Target Customers

The ideal customer profile includes:

• Homeowners and Renters: Individuals looking to enhance their living spaces with stylish and functional decor.
• Interior Design Enthusiasts: People who are passionate about home styling and frequently update their decor.
• Young Professionals and Families: Those who are setting up new homes and are interested in creating a personalized and comfortable environment.
• Eco-conscious Consumers: Customers who prioritize sustainability and eco-friendly products in their purchasing decisions.

Potential Influencer Matches

• Home Decor Specialists: Influencers who focus on interior design and home styling. They can showcase how the soft furnishings integrate into various decor themes.
• Lifestyle Bloggers: These influencers often cover a range of topics, including home decor, and can reach a broad audience interested in lifestyle improvements.
• DIY and Craft Influencers: They can create content around customizing or creatively using the soft furnishings, appealing to a creative audience.
• Eco-friendly Influencers: If the products have sustainable attributes, these influencers can highlight the environmental benefits, attracting eco-conscious consumers.

Content Creation Ideas

• Room Makeover Series: Collaborate with influencers to create a series of videos or posts showing before-and-after transformations using the soft furnishings.
• Styling Tips and Tricks: Share content that provides practical advice on how to style different rooms with the products, appealing to both beginners and experienced decorators.
• Cultural Fusion Decor: Highlight how the products can be used to blend traditional Indian decor with modern styles, appealing to a diverse audience.
• Sustainability Stories: If applicable, create content that tells the story of the product's sustainable journey, from sourcing to production, resonating with eco-conscious consumers.