Travel and lifestyle influencers, ages 25-45, engaging content creators, active on Instagram/YouTube.

Product Positioning

The franchise hotel can be positioned as a reliable and comfortable choice for travelers seeking consistency and quality in their accommodations. Emphasizing the unique aspects of the franchise, such as loyalty programs, family-friendly amenities, or local experiences, can differentiate it from competitors. Highlighting the brand's commitment to customer service and community engagement can also resonate well in the current market, where consumers value authenticity and connection.

Target Customers

The ideal customer profile for a franchise hotel includes:

• Business Travelers: Individuals traveling for work who prioritize convenience, amenities like meeting rooms, and proximity to business districts.

• Families: Parents looking for family-friendly accommodations with amenities such as pools, breakfast options, and spacious rooms.

• Leisure Travelers: Tourists seeking comfortable stays with easy access to local attractions, dining, and entertainment.

• Budget-Conscious Travelers: Guests who appreciate value for money and are looking for affordable yet quality lodging options.

Potential Influencer Matches

1. Travel Influencers: These influencers can showcase the hotel experience through engaging travel content, highlighting the unique features of the franchise and its locations. Their audience is likely to include both leisure and business travelers.

2. Family Lifestyle Influencers: Collaborating with influencers who focus on family travel can effectively reach parents looking for family-friendly accommodations. They can create content around family activities available at the hotel and nearby attractions.

3. Business and Productivity Influencers: Influencers who specialize in business travel can promote the hotel’s amenities tailored for business travelers, such as meeting spaces and work-friendly environments.

4. Local Influencers: Engaging influencers who are well-known in the hotel’s location can help attract guests interested in local experiences and recommendations, enhancing the hotel’s visibility in the community.

Content Creation Ideas

• Behind-the-Scenes Tours: Create video content showcasing the hotel’s facilities, staff, and unique offerings, giving potential guests an insider look.

• Guest Experience Stories: Share testimonials and stories from guests who have had memorable stays, focusing on the unique aspects of the franchise.

• Local Guides: Develop content that highlights local attractions, dining options, and activities, positioning the hotel as a gateway to the area.

• Family Travel Tips: Collaborate with family influencers to produce content that provides tips for traveling with children, featuring the hotel’s family-friendly amenities.

• Business Travel Hacks: Create articles or videos that offer advice for business travelers, integrating the hotel’s services and amenities as solutions to common challenges.

These content ideas can help engage the target audience and enhance the hotel’s online presence, driving interest and bookings.