Influencers knowledgeable in advocacy or legal matters, aged 25-45, with a presence on Instagram, Twitter, or LinkedIn.

The query suggests a focus on advocacy firms, which typically engage in promoting causes, policies or social issues. The product or service could be positioned as a solution or tool that supports advocacy efforts, enhances communication strategies, or amplifies social impact. In the existing market, it could be positioned as a unique offering that bridges the gap between traditional advocacy methods and modern, leveraging social media to reach broader audiences.

The ideal customer profile would likely include advocacy organizations, non-profits, social enterprises, and possibly governmental or policy-driven entities. These customers are typically looking for innovative ways to engage with their audience, raise awareness, and drive action on specific issues. Examples include:

• Environmental advocacy groups seeking to promote sustainability initiatives
• Human rights organizations aiming to raise awareness about social justice issues
• Health advocacy groups focused on public health campaigns

• Storytelling Campaigns: Share impactful stories of individuals or communities affected by the issue, highlighting the positive change brought about by the advocacy efforts.

• Interactive Challenges: Create social media challenges that encourage audience participation and spread awareness about the cause.

• Educational Content: Develop informative content that educates the audience about the issue, its implications, and how they can contribute to the cause.

• Live Discussions: Host live sessions with influencers and experts to discuss the advocacy topic, answer questions, and engage with the audience in real-time.

These content ideas aim to create a strong emotional connection with the audience, encouraging them to support the advocacy efforts and share the message within their networks.