Micro-influencers with 10,000 to 15,000 followers, located in Panjim, Goa. Content should be focused on lifestyle, fashion, travel, culture, events, photography, art, fitness, adventure, nature, community, and creatives.

Product Positioning

The user's query does not specify a particular product or service. However, given the request for influencers not focused on food and located in Panjim, Goa, we can infer that the product or service could be related to lifestyle, travel, fashion, wellness, or local experiences. Positioning the brand in these categories can leverage the unique cultural and scenic aspects of Goa, appealing to both locals and tourists.

Target Customers

Based on the inferred product positioning, the ideal customer profile would likely include:

• Young Adults (18-35 years old): Individuals who are active on social media and interested in lifestyle, travel, fashion, or wellness.
• Tourists and Locals: People living in or visiting Panjim, Goa, who are looking for unique experiences, products, or services.
• Middle to Upper-Middle Class: Customers with disposable income who are willing to spend on lifestyle and experiential products.

Illustrative Examples

1. Young Professionals: Working individuals who enjoy exploring new places, trying out new fashion trends, or engaging in wellness activities.
2. Travel Enthusiasts: Tourists visiting Goa who are looking for recommendations on places to visit, stay, or shop.
3. Local Residents: Goa residents who are interested in local events, fashion, and lifestyle products.

Potential Influencer Matches

Types of Influencers

1. Lifestyle Influencers: These influencers share content related to daily life, fashion, travel, and wellness. They can help promote products or services that fit into a stylish and aspirational lifestyle.
2. Travel Influencers: Influencers who focus on travel content can highlight local experiences, accommodations, and activities in Panjim, Goa.
3. Fashion Influencers: Influencers who focus on fashion can promote local boutiques, fashion events, and new clothing lines.
4. Wellness Influencers: Influencers who focus on health and wellness can promote fitness centers, wellness retreats, and healthy lifestyle products.

Enriched Requirements

• Follower Range: 10,000 to 15,000 followers on Instagram.
• Location: Based in or around Panjim, Goa.
• Content Focus: Not primarily focused on food.

Content Creation Ideas

General Ideas

1. Local Experience Reviews: Influencers can create content reviewing local experiences such as boutique hotels, fashion stores, or wellness centers.
2. Day in the Life: Influencers can share a day in their life in Panjim, showcasing how they incorporate the product or service into their daily routine.
3. Collaborative Events: Host events or workshops in collaboration with influencers, and have them share the experience with their followers.

Creative Ideas

1. Fashion and Travel Fusion: Create a series where fashion influencers explore different parts of Panjim, showcasing local fashion trends and scenic spots.
2. Wellness Challenges: Partner with wellness influencers to create a wellness challenge that includes using the product or service, and have them document their journey.
3. Local Culture Highlights: Have influencers create content that highlights the unique cultural aspects of Panjim, integrating the product or service into the narrative.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that resonates with potential customers.