Travel influencers aged 18-35, both genders, based in or traveling to Australia, active on Instagram and YouTube.

Product Positioning

The brand or product associated with influencers who backpack through Australia can be positioned as adventurous, eco-friendly, and culturally immersive. This positioning appeals to consumers who are interested in travel, exploration, and sustainable tourism. The product or service could be travel gear, eco-friendly products, or travel experiences that emphasize authenticity and adventure.

Target Customers

The ideal customer profile includes young adults and millennials who are passionate about travel and exploration. They are likely to be environmentally conscious and interested in unique, off-the-beaten-path experiences. Examples of target customers include:

• College students planning a gap year or summer travel
• Young professionals seeking adventure during their vacation time
• Eco-conscious travelers looking for sustainable travel options

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Travel Bloggers/Vloggers: These influencers can share detailed travel itineraries, tips, and experiences that resonate with the adventurous spirit of the target audience.

• Eco-Travel Influencers: Influencers who focus on sustainable and eco-friendly travel can highlight the environmental aspects of the product or service, appealing to eco-conscious consumers.

• Adventure Enthusiasts: Influencers who engage in activities like hiking, camping, and backpacking can showcase the product's durability and suitability for adventurous travel.

Content Creation Ideas

• Travel Diaries: Influencers can create video or blog series documenting their backpacking journey through Australia, featuring the product in use during various activities.

• Sustainable Travel Tips: Content focused on eco-friendly travel practices, highlighting how the product supports sustainable tourism.

• Cultural Immersion Stories: Influencers can share experiences of engaging with local cultures and communities, using the product as a tool for deeper cultural exploration.

• Adventure Challenges: Create a series of challenges or adventures that influencers can participate in, showcasing the product's versatility and appeal to thrill-seekers.