Parents with teenage sons aged 15-18, active in the lifestyle or family niche, with a focus on fashion and formal wear content.

Product Positioning

The product in question is formal wear specifically designed for prom-aged individuals. This product can be positioned as a stylish, high-quality, and trendy option for young men attending prom. The brand can emphasize the uniqueness of their designs, the quality of the materials, and the comfort of the fit. Additionally, highlighting the latest fashion trends and how the formal wear aligns with them can attract the target audience.

Target Customers

The ideal customer profile for this product includes:

• High School Students: Specifically, male students who are preparing for their prom night.
• Parents of High School Students: Parents, especially mothers, who are involved in helping their sons choose the perfect prom attire.
• Fashion-Conscious Teens: Young men who are interested in fashion and want to make a statement at their prom.

Illustrative examples:

1. John, a 17-year-old high school junior who is excited about his upcoming prom and wants to look his best.
2. Sarah, a mother of a high school senior, who is helping her son find the perfect suit for his prom night.
3. Mike, an 18-year-old fashion enthusiast, who follows the latest trends and wants a unique and stylish prom outfit.

Potential Influencer Matches

Types of Influencers

1. Parenting Influencers: Influencers who are parents of teenage boys. They can share their experiences and recommendations for prom attire, making it relatable for other parents.
2. Teen Fashion Influencers: Young influencers who focus on fashion and style. They can showcase the formal wear in a trendy and appealing way to their followers.
3. Lifestyle Influencers: Influencers who cover a broad range of topics, including fashion, lifestyle, and events. They can create content around the prom experience, including choosing the right outfit.

Specific Influencer Characteristics

• Parenting Influencers: Look for influencers who have teenage sons and a strong following among parents.
• Teen Fashion Influencers: Focus on influencers who are in the same age group as the target customers or slightly older, with a keen sense of style.
• Lifestyle Influencers: Choose influencers who have a diverse audience that includes both teens and parents.

Content Creation Ideas

General Ideas

1. Prom Outfit Lookbooks: Influencers can create lookbooks featuring different prom outfits, showcasing various styles and combinations.
2. Behind-the-Scenes: Share behind-the-scenes content of the influencers' sons getting ready for prom, including choosing the outfit, fitting sessions, and final preparations.
3. Prom Night Vlogs: Document the entire prom night experience, from getting dressed to attending the event, highlighting the formal wear.

Creative Ideas

1. Prom Style Challenges: Influencers can challenge their followers to create their own prom looks using the brand's formal wear and share their photos on social media.
2. Mother-Son Prom Shopping: Create content around the experience of mothers and sons shopping for prom attire together, emphasizing the bond and the importance of choosing the right outfit.
3. Fashion Tips and Tricks: Influencers can share tips on how to style the formal wear, including accessorizing, grooming, and making the outfit stand out.

By leveraging these influencers and content ideas, the formal wear company can effectively reach and engage their target audience, creating a buzz around their prom styles.