Tech enthusiasts, home appliance reviewers, lifestyle influencers, and budget-conscious content creators.

Product Positioning

FlexShopper is positioned as a leading lease-to-own marketplace that offers a risk-free application process with instant approvals. The brand emphasizes affordability with low weekly payments and a 90-day same-as-cash pricing model. The product range is diverse, including gaming consoles, Apple products, appliances, furniture, and more. This positioning appeals to consumers looking for flexible payment options and immediate access to high-demand products without the need for upfront payment.

Target Customers

The ideal customer profile for FlexShopper includes:

1. Young Adults and Millennials: Individuals aged 18-35 who are tech-savvy and interested in the latest gadgets and gaming consoles but may not have the financial means to purchase them outright.
2. Families: Households looking for affordable options to furnish their homes or upgrade appliances without a significant upfront cost.
3. Credit-Conscious Consumers: People who prefer lease-to-own options due to credit constraints or those who want to avoid long-term financial commitments.
4. Students: College students who need electronics, furniture, and other essentials but are on a tight budget.

Potential Influencer Matches

1. Tech Reviewers and Gadget Enthusiasts: Influencers who specialize in reviewing the latest tech products, such as gaming consoles and Apple products. They can highlight the affordability and accessibility of FlexShopper's offerings.
2. Lifestyle and Family Bloggers: Content creators who focus on home decor, family life, and budget-friendly living. They can showcase how FlexShopper helps families furnish their homes affordably.
3. Finance and Budgeting Experts: Influencers who provide tips on managing finances, improving credit scores, and making smart purchasing decisions. They can emphasize the financial benefits of FlexShopper's lease-to-own model.
4. College and Student Influencers: Students or recent graduates who share content about college life, dorm room setups, and budget hacks. They can demonstrate how FlexShopper's products are perfect for students on a budget.

Content Creation Ideas

1. Unboxing and Review Videos: Influencers can create unboxing and review videos of popular products available on FlexShopper, highlighting the ease of the application process and the affordability of the lease-to-own model.
2. Home Makeover Series: Collaborate with lifestyle influencers to create a series of home makeover videos, showcasing how FlexShopper's products can transform a space on a budget.
3. Budget Challenge: Partner with finance influencers to create a budget challenge, where they furnish a room or upgrade their tech setup using only products from FlexShopper, demonstrating the cost-effectiveness.
4. Student Essentials Guide: Work with college influencers to create a guide or video series on essential items for college students, featuring FlexShopper's products as affordable and accessible options.
5. Customer Testimonials: Share real-life stories and testimonials from satisfied customers who have benefited from FlexShopper's lease-to-own model, emphasizing the positive impact on their lives.

By leveraging these influencer types and content ideas, FlexShopper can effectively reach its target audience and highlight the unique benefits of its lease-to-own marketplace.