Local food enthusiasts or food bloggers in Kortrijk with a strong social media presence.

Product Positioning

The product in question is a burger from a local bistro in Kortrijk. To position this product effectively in the market, it should be highlighted as a high-quality, delicious, and locally-sourced option. Emphasizing the local aspect can create a sense of community and support for local businesses. Additionally, showcasing the unique flavors or special ingredients used in the burger can set it apart from competitors.

Target Customers

The ideal customer profile for this product would be:

• Local residents of Kortrijk: People who live in the area and are likely to support local businesses.
• Food enthusiasts: Individuals who have a keen interest in trying new and delicious food items.
• Young adults and families: Typically, these groups are more likely to dine out and try new eateries.
• Social media users: People who are active on social media platforms and enjoy sharing their dining experiences.

Illustrative examples:

• A young professional livingtrijk who enjoys exploring local dining options.
• A family looking for a new place to have a weekend meal.
• A food blogger based in Kortrijk who reviews local restaurants.

Potential Influencer Matches

To promote the burger effectively, the following types of influencers would be suitable:

• Local Food Bloggers: Influencers who focus on reviewing and promoting local eateries in Kortrijk. They have a dedicated following of food enthusiasts who trust their recommendations.
• Lifestyle Influencers: Local influencers who share their daily lives, including dining experiences. They can reach a broader audience and create a more personal connection with their followers.
• Micro-Influencers: Individuals with a smaller but highly engaged following in Kortrijk. They can create authentic and relatable content that resonates with the local community.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

• Behind-the-Scenes: Show the process of making the burger, from sourcing ingredients to the final product. This can create a sense of transparency and authenticity.
• Taste Test Challenges: Invite influencers to try the burger and share their genuine reactions. This can be done through videos or live streams.
• Local Community Stories: Highlight stories of local customers who love the burger and why it’s their favorite. This can create a sense of community and loyalty.
• Special Promotions: Collaborate with influencers to announce limited-time offers or special deals for their followers. This can drive immediate traffic to the bistro.
• User-Generated Content: Encourage customers to share their own photos and reviews of the burger on social media, using a specific hashtag. This can create a buzz and increase visibility.

By leveraging these strategies, the local bistro can effectively promote their burger and attract a loyal customer base in Kortrijk.