Male athletes aged 18-35 in the Philippines, active on Instagram/TikTok/YouTube, creating sports and fitness content.

Product Positioning

The focus is on male athlete influencers in the Philippines, suggesting a product or service related to sports, fitness, or health. Positioning the brand as a supporter of athleticism and healthy lifestyles can resonate well in the market. Highlighting aspects like performance enhancement, wellness, or community engagement can create a strong connection with the audience.

Target Customers

The ideal customer profile includes:

• Sports Enthusiasts: Individuals who actively follow sports and athletes, looking for products that enhance their performance or experience.
• Fitness Buffs: People engaged in regular fitness activities, interested in products that support their health and fitness goals.
• Young Adults: Typically aged 18-35, who are active on social media and influenced by trends and endorsements from athletes.

Potential Influencer Matches

• Professional Athletes: They can provide authentic endorsements and demonstrate product use in real sports scenarios, appealing to serious sports enthusiasts.
• Fitness Trainers: Known for their expertise, they can offer credibility and practical advice on how the product can be integrated into fitness routines.
• Sports Enthusiasts with a Strong Social Media Presence: These influencers can create relatable content that resonates with everyday fitness and sports fans.

Content Creation Ideas

• Behind-the-Scenes Training Sessions: Show how athletes incorporate the product into their training routines.
• Challenge Series: Create a series of fitness challenges that involve the product, encouraging audience participation.
• Success Stories: Share testimonials or stories of how the product has positively impacted athletes' performance or lifestyle.
• Interactive Q&A Sessions: Host live sessions where influencers answer questions about their fitness journey and how the product plays a role.

These strategies can effectively engage the target audience and enhance the brand's visibility and credibility in the market.