Influencers aged 25-45, engaged in social justice, environmental issues, or architecture, based in Latin America and the Caribbean, active on Instagram and Twitter.

Product Positioning

The brand, focused on philanthropy and community-led architecture projects, can be positioned as a transformative force in addressing pressing global issues such as climate change, political instability, and social justice. By emphasizing its commitment to empowering local communities in Latin America and the Caribbean, the brand can differentiate itself from other philanthropic organizations. A fresh angle could be to highlight success stories of past projects, showcasing tangible impacts on communities, which can resonate with potential supporters and influencers.

Target Customers

The ideal customer profile includes:

• Socially Conscious Individuals: People who are passionate about social justice, environmental sustainability, and community development. They are likely to engage with content that highlights impactful projects and initiatives.

• Philanthropic Organizations: Nonprofits and foundations looking to collaborate on projects that align with their missions, particularly those focused on climate and social justice.

• Architects and Designers: Professionals interested in sustainable architecture and community-led design, who may want to contribute their expertise or collaborate on projects.

• Academics and Students: Individuals in fields such as environmental studies, social sciences, and architecture who are interested in real-world applications of their studies.

Potential Influencer Matches

1. Activists and Advocates: Influencers who focus on social justice, climate change, and community empowerment can effectively reach socially conscious individuals. Their established credibility can help amplify the brand's message.

2. Sustainable Lifestyle Influencers: These influencers promote eco-friendly living and can connect with audiences interested in sustainability. They can showcase the brand's projects as examples of sustainable practices in architecture.

3. Architects and Designers: Influencers in the architecture and design space can provide professional insights into the projects, appealing to both industry peers and the general public interested in innovative design solutions.

4. Local Influencers in Latin America and the Caribbean: Collaborating with influencers who have a strong local following can enhance community engagement and ensure that the projects resonate with the target audience.

Content Creation Ideas

• Success Stories: Create video content or blog posts that highlight successful projects, featuring interviews with community members and project leaders.

• Behind-the-Scenes: Share the process of project development, including challenges faced and how they were overcome, to provide transparency and build trust.

• Interactive Webinars: Host discussions with experts in architecture, social justice, and climate change to engage audiences and foster community dialogue.

• User-Generated Content Campaigns: Encourage community members to share their experiences and stories related to the projects, creating a sense of ownership and involvement.

• Infographics and Visual Content: Develop visually appealing content that illustrates the impact of the projects on communities, making complex data more accessible and shareable.

By focusing on these strategies, the brand can effectively engage its target audience and leverage influencer partnerships to amplify its message and impact.