Millennial or younger, US-based, critical of both political parties, active on Instagram, engaging in political satire.

Product Positioning

To effectively position the brand or service in the current market, it is essential to emphasize its relevance to a politically engaged audience that values satire and critical discourse. Given the focus on political satire, the brand can leverage humor and wit to create a relatable and engaging narrative that resonates with younger audiences. This approach can differentiate the product by aligning it with contemporary social issues and fostering a sense of community among like-minded individuals.

For new products, consider positioning them as tools for empowerment or platforms for expression, allowing users to voice their opinions and engage in political discussions. Highlighting the product's unique features that facilitate this engagement can create a strong product/market fit.

Target Customers

The ideal customer profile for this campaign includes:

• Millennials and Gen Z: Individuals aged 18-35 who are active on social media, particularly Instagram, and are interested in political discourse and satire.

• Socially Conscious Consumers: Those who prioritize brands that reflect their values and engage in social issues, often seeking out content that challenges the status quo.

• Humor Enthusiasts: People who appreciate political humor and satire, using it as a means to cope with or critique current events.

Illustrative examples include:

• A 25-year-old college student majoring in political science who follows influencers that provide a humorous take on current events.

• A 30-year-old young professional who shares satirical content on social media to engage friends in political discussions.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Political Satirists: Influencers who specialize in political humor and satire can create content that resonates with the audience's desire for critical commentary on both major political parties.

• Activist Influencers: Those who are vocal about social issues and engage in political discussions can help amplify the brand's message and connect with a socially conscious audience.

• Millennial and Gen Z Content Creators: Influencers who create relatable content for younger audiences can effectively communicate the brand's values and engage users through humor and satire.

These influencers can reach the target customers by creating engaging, shareable content that encourages discussions and interactions among their followers.

Content Creation Ideas

To align with the brand and maximize engagement, consider the following content topics and ideas:

• Satirical Memes: Create a series of memes that humorously critique current political events or figures, encouraging followers to share and engage.

• Influencer Collaborations: Partner with influencers to create skits or videos that highlight the absurdities of political situations, fostering a sense of community and shared humor.

• Interactive Polls and Quizzes: Develop content that invites followers to participate in polls or quizzes related to political topics, encouraging them to express their opinions in a fun way.

• Behind-the-Scenes Content: Share the creative process behind the satire, showcasing how influencers develop their content and engage with their audience.

These ideas can help generate buzz and encourage viral sharing, ultimately enhancing the brand's visibility and engagement within the target demographic.