Lifestyle and wellness influencers aged 18-35, active on Instagram and TikTok, focusing on coffee culture and positivity.

Product Positioning

The product or service in question appears to be related to coffee, with a focus on creating a positive morning experience. In the existing market, coffee is often associated with energy, productivity, and comfort. Positioning this product as a catalyst for a positive start to the day can differentiate it from competitors. Emphasizing the emotional and experiential aspects of enjoying coffee in the morning can appeal to consumers seeking a mood boost or a moment of tranquility before starting their day.

Target Customers

The ideal customer profile for this product includes individuals who value their morning routine and seek to enhance it with a positive experience. Examples of target customers might include:

• Young professionals looking for a morning energy boost
• Students who need a comforting start to their day
• Busy parents who appreciate a moment of calm before the day begins
• Coffee enthusiasts who enjoy exploring different flavors and experiences

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers often share content about daily routines, self-care, and personal well-being. They can showcase how the coffee product fits into a positive morning routine.

• Food and Beverage Influencers: Influencers who focus on culinary experiences can highlight the unique flavors and quality of the coffee, appealing to coffee enthusiasts.

• Health and Wellness Influencers: These influencers can emphasize the mental and emotional benefits of starting the day with a positive mindset, supported by a good cup of coffee.

Content Creation Ideas

To align with the brand and potentially go viral, consider the following content ideas:

• Morning Routine Videos: Influencers can create videos showcasing their morning routines, highlighting how the coffee product contributes to a positive start to their day.

• Coffee Recipe Posts: Share creative coffee recipes or unique ways to enjoy the product, encouraging followers to try them out and share their experiences.

• User-Generated Content Campaigns: Encourage customers to share their own positive morning experiences with the coffee product, using a specific hashtag to create a sense of community and engagement.

• Mindfulness and Coffee: Collaborate with influencers to create content that combines mindfulness practices with enjoying coffee, promoting a holistic approach to starting the day positively.