간략하게
Influencers for sneakers for genz
Influencers aged 11-26, active on TikTok/Instagram/YouTube, creating trendy content.
조사 통찰력 & 분석
The product in question is sneakers targeted at Generation Z. In the current market, sneakers are not just a footwear choice but a fashion statement and a reflection of personal style. To position this product effectively, the brand should focus on elements that resonate with Gen Z, such as sustainability, unique design, and brand authenticity. Highlighting collaborations with artists or influencers, limited edition releases, and eco-friendly materials can create a strong appeal.
The ideal customer profile for these sneakers includes individuals aged 10-25 who are fashion-conscious, socially aware, and active on social media platforms. They are likely to be students or young professionals who value individuality and are influenced by trends and peer recommendations. Examples include:
- A 16-year-old high school student who follows fashion influencers on Instagram and TikTok.
- A 22-year-old college student who is interested in sustainable fashion and follows eco-conscious brands.
- A 25-year-old young professional who enjoys streetwear and keeps up with the latest sneaker releases.
To effectively reach the target customers, consider collaborating with the following types of influencers:
Fashion Influencers: These influencers have a strong presence on platforms like Instagram and TikTok, where they share outfit inspirations and style tips. They can showcase the sneakers in various outfits, appealing to fashion-forward Gen Z individuals.
Lifestyle Influencers: Influencers who focus on lifestyle content can integrate the sneakers into their daily routines, highlighting comfort and versatility. This approach can resonate with Gen Z's desire for authenticity and relatability.
Sustainability Advocates: If the sneakers have eco-friendly features, partnering with influencers who promote sustainable living can attract environmentally conscious Gen Z consumers.
Sneaker Styling Challenges: Encourage influencers to create content around styling the sneakers in different ways, using hashtags to engage their audience and encourage participation.
Behind-the-Scenes Content: Share the story behind the sneaker design, including the inspiration, materials used, and the production process. This can be done through short videos or Instagram Stories.
User-Generated Content Campaigns: Launch a campaign inviting customers to share their own photos and videos wearing the sneakers, with a chance to be featured on the brand's social media channels.
Collaborative Giveaways: Partner with influencers to host giveaways, where followers can win a pair of sneakers by engaging with the brand's content, such as liking, sharing, or commenting.
These strategies can help create buzz and drive engagement among Gen Z consumers, ultimately boosting the brand's visibility and sales.
인플루언서 매칭 목록
인플루언서 매칭 기준
캠페인 개요 및 시장 분석에서 추출
- 타겟 시장
- Sneakers for Gen Z fashion enthusiasts
- 캠페인 목표
- Looking for influencers aged 11-26 to promote sneakers to Gen Z. Ideal influencers are active on TikTok, Instagram, and YouTube, creating trendy and authentic content. Sneakers are stylish and appeal to Gen Z's fashion sense.
- 인플루언서 페르소나
- Influencers aged 11-26, active on TikTok/Instagram/YouTube, creating trendy content.
- 콘텐츠 테마
- #SneakerStyle #GenZFashion #SneakerCulture
- 플랫폼
- YouTube
검색 개선
브리핑 수정
최적의 인플루언서 더 찾아보기
전체에서 검색
25+빠른 검색 후보
필터
#1.NORI
90%
일치 점수
@NORI
What's Up? I'm Nori & My channel is dedicated to Streetwear & Sneakers with a little bit of culture as well. You will catch me doing Unboxing's, Reviews & News related to brands like Nike, Supreme, Jordan, Yeezy & much more! Tune In If you think you would enjoy! Thank you
Followers:
27.7K|
Micro Influencer
Engagement Rate:
0.9%
Avg. View:
0
Location:
United States
적합 대상"Sneakers for Gen Z fashion enthusiasts"
NORI's channel is dedicated to streetwear and sneakers, making them a strong candidate for the brand's campaign targeting Gen Z. Their content style aligns well with the trendy and authentic approach desired by the brand. This influencer has good potential for effective collaboration.
#2.Helen Peng
90%
일치 점수
@Helen Peng
kpop, fashion, dance & lifestyle videos ✨
Followers:
1.3M|
Mega Influencer
Engagement Rate:
15.7%
Avg. View:
0
Location:
적합 대상"Sneakers for Gen Z fashion enthusiasts"
Helen Peng's focus on fashion and lifestyle, particularly in the K-pop context, aligns with the trendy and stylish nature of the sneaker campaign. The high engagement rate indicates a strong connection with the audience, making her a great fit for collaboration. Overall, this influencer is an excellent match.
#3.Sneakernomics
85%
일치 점수
@Sneakernomics
Māori sneaker collector from Aotearoa, I live in London, I create sneaker content including skits, reviews, recaps and observations about sneaker culture. I like to keep it casual and honest and occasionally funny.
Followers:
152.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
0
Location:
United Kingdom
적합 대상"Sneakers for Gen Z fashion enthusiasts"
Sneakernomics has a strong focus on sneaker culture and a significant follower count, making them a good fit for the brand's target audience. Their content style aligns with the trendy and authentic approach desired by the brand. This influencer has the potential to effectively promote sneakers to Gen Z.
#4.KIXPLORE
85%
일치 점수
@KIXPLORE
Sneakers and Travel. My ULTIMATE combination.
I am one of the great number of people that have the passion for KIX (aka sneakers/ shoes). But what's another Great thing that goes with that? Travel and Exploring. Thus I got the name KIX-PLORE
Though I haven't traveled every country, I have jet setted to many different countries around the world. But it is my aim to see as much of this planet as I can wear the most coolest kix I can get my hands on. I've always wanted to document my travels and a lot of people always come to me asking for advice about certain places I go. So I thought why not make it an aim to share my experiences with all you beautiful youtubers.
I'll be doing reviews on certain locations, certain sneakers and I also love using different tech to document my travels so I'll give my reviews on them as well.
Please dont forget to subscribe and if you want to support me even more here's my pateron. https://www.patreon.com/KIXPLORE1
Thanks and happy travels.
Followers:
9.6K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
0
Location:
Australia
적합 대상"Sneakers for Gen Z fashion enthusiasts"
KIXPLORE's focus on sneakers and travel aligns perfectly with the sneaker campaign targeting Gen Z. The content style is trendy and engaging, making it suitable for collaboration. Overall, this influencer is an excellent fit for the brand's needs.
#5.Culture Force
@Culture Force
Yo what's good. Welcome to the official Culture Force Youtube channel!
Not sure what else to say, probably waffling about cool clothes or hypebeast stuff.
Followers:
112.0K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
0
Location:
적합 대상"Sneakers for Gen Z fashion enthusiasts"
Culture Force's content on sneaker reselling and culture aligns well with the sneaker campaign targeting Gen Z. However, the low engagement rate may limit the effectiveness of a partnership. Overall, this influencer is a good fit for the brand's needs.
#6.LetsTalkFashion #JBT
@LetsTalkFashion #JBT
Tune in every Wednesday at 10 AM EST for your weekly dose of style and substance. Hosted by Reemo, the visionary behind New York's own Riche Threads, this podcast dives deep into the world of fashion, sports, and hip hop culture.
From the latest runway trends and street style to sports fashion statements and the hottest hip hop news, Reemo brings you insightful commentary and exclusive interviews with industry insiders. Whether you're a fashion aficionado, sports fan, or hip hop enthusiast, "Let's Talk Fashion" is your go-to source for all things chic and current.
Don't miss out—subscribe now and join the conversation every week! 🌟🕶️🎤
Followers:
661|
Nano Influencer
Engagement Rate:
1.1%
Avg. View:
0
Location:
United States
적합 대상"Sneakers for Gen Z fashion enthusiasts"
LetsTalkFashion #JBT focuses on fashion and trends, which aligns well with the sneaker campaign targeting Gen Z. The engagement rate is low, but the content style matches the brand's desired tone. This influencer has potential for collaboration, making them a reasonable fit.
#7.Y2K For Girls
@Y2K For Girls
🚨Buy the best streetwear! 👇
Followers:
6.8K|
Micro Influencer
Engagement Rate:
5.1%
Avg. View:
0
Location:
적합 대상"Sneakers for Gen Z fashion enthusiasts"
Y2K For Girls has a trendy and youthful vibe that resonates with Gen Z, and the focus on streetwear aligns with sneaker culture. However, the low engagement and subscriber count may limit the effectiveness of a collaboration. Overall, this influencer is a fair fit for the campaign.
#8.༒𝐀𝐯𝐚-𝐥𝐞𝐚𝐡༒
@༒𝐀𝐯𝐚-𝐥𝐞𝐚𝐡༒
Hi!
We're Ava and Leah, we're identical twins and fashion models!
We decided to make an own YouTube Channel.
We will upload our TikToks, Reels and Stories.
Stay tuned for important announcements about our clothing brand KAVEAH!!
This channel is managed by our parents! Follow our official family channel: Clements Crew
IG: @clementstwins (2,1M+)
TT: @avanleah (15K+)
Follow our Family: IG: @jaqi_m_clements (215K+) @kevin_r_clements (244K+) @cut2thischase (91K+)
Subscribe us for more adventures!
Followers:
124.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
0
Location:
United States
적합 대상"Sneakers for Gen Z fashion enthusiasts"
The channel of Ava and Leah focuses on fashion and has a substantial following, which could be beneficial for promoting sneakers. However, their content does not specifically target sneaker culture, and the engagement rate is low. While they have potential, they may not fully align with the brand's specific needs.
#9.Abraham Corella
@Abraham Corella
Men's Fashion, Coffee, Cozy Home Interiors & Lifestyle
Follow me on all my social media @RealAbrahamCorella to keep up with what I'm doing outside of youtube!
My Website:
https://abrahamcorella.com/
Email: AbrahamCorellaStyle@gmail.com
Followers:
5.8K|
Micro Influencer
Engagement Rate:
3.5%
Avg. View:
0
Location:
적합 대상"Sneakers for Gen Z fashion enthusiasts"
Abraham Corella's focus on men's fashion and lifestyle aligns well with the sneaker campaign aimed at Gen Z. However, the low subscriber count and engagement may limit the reach of the campaign. Overall, this influencer is a decent fit but may not have the necessary audience size.
#10.Austin Chen
@Austin Chen
My only handles:
IG @austinbchen
TikTok @austinbchen
Followers:
4.0K|
Micro Influencer
Engagement Rate:
2.1%
Avg. View:
0
Location:
적합 대상"Sneakers for Gen Z fashion enthusiasts"
Austin Chen's content on men's fashion aligns with the sneaker campaign, but the low subscriber count and engagement may limit reach. The channel's focus on outfit ideas could integrate sneakers well, making it a reasonable fit for collaboration. Overall, this influencer has potential.
#11.Drew Joiner
@Drew Joiner
Fashion conversations & inspiration 🎯
Followers:
319.0K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
0
Location:
United States
적합 대상"Sneakers for Gen Z fashion enthusiasts"
Drew Joiner's content revolves around fashion, which is relevant to the sneaker campaign. However, the low engagement rate may hinder the effectiveness of a partnership. While there is alignment with the brand's target audience, the overall impact may be limited.
#12.DRE THESHOEGOD
@DRE THESHOEGOD
Followers:
41.9K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
0
Location:
United States
적합 대상"Sneakers for Gen Z fashion enthusiasts"
DRE THESHOEGOD has a focus on sneakers, which aligns with the brand's target audience. However, the low engagement rate and lack of content description limit their potential for effective promotion. While they fit the niche, their overall impact is minimal.
#13.Sneaker Pick
@Sneaker Pick
A sneaker passionated boy trynna live his dream🤩
Followers:
2.7K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
0
Location:
적합 대상"Sneakers for Gen Z fashion enthusiasts"
Sneaker Pick has a clear focus on sneakers and engages with relevant hashtags, which aligns with the brand's target audience of Gen Z. However, the low engagement rate and subscriber count indicate limited influence, which may hinder effective promotion. While they fit the niche, their overall impact is minimal.
#14.wandythemaker
@wandythemaker
i make things
business: wandy@tojbeware.com
Followers:
30.6K|
Micro Influencer
Engagement Rate:
42.1%
Avg. View:
0
Location:
적합 대상"Sneakers for Gen Z fashion enthusiasts"
Wandythemaker has a high engagement rate and creates content that could appeal to Gen Z, but the channel description does not specifically mention sneakers or fashion. The influencer's focus on crafting may not align with the brand's sneaker-centric campaign. Therefore, while there is potential, the fit is limited.
#15.YOURFASHIONGUIDE
@YOURFASHIONGUIDE
Hey, welcome to my channel! My name is Himanshu singh, I make videos about Men's fashion Lifestyle and Grooming.
Here you will find everything about:
Men's Fashion & Style, Sneakers, My favorite clothes, ootds, fashion tips and hacks, seasonal must haves, wardrobe essentials, and more!
Hairstyle: How to's and tutorials, tips and tricks, haircut videos, and informational content to help you choose the best hairstyle!
Fitness & Health: What I eat in a day, healthy snack ideas, morning and night routines, and workout routines!
Men's Grooming: beards, skincare, and overall men's grooming tips!
Followers:
2.2K|
Micro Influencer
Engagement Rate:
2.1%
Avg. View:
0
Location:
India
적합 대상"Sneakers for Gen Z fashion enthusiasts"
YOURFASHIONGUIDE focuses on men's fashion and grooming, which may not directly align with the sneaker-centric campaign. The content does not specifically mention sneakers, and the engagement rate is moderate. This influencer may not effectively promote sneakers to the Gen Z audience.
#16.Haein
@Haein
play dress up with me🫶🏻
ღ korean style & outfit ideas
ღ haein.e.e.business@gmail.com
Followers:
5.8K|
Micro Influencer
Engagement Rate:
2.1%
Avg. View:
0
Location:
적합 대상"Sneakers for Gen Z fashion enthusiasts"
Haein's channel focuses on Korean style and outfit ideas, which may not directly align with the sneaker-centric campaign. The lack of specific sneaker-related content and moderate engagement rates suggest limited potential for effective collaboration. This influencer does not meet the brand's requirements.
#17.Rag Report
@Rag Report
Rag Report posts daily videos covering the latest in fashion as well as short documentaries on the history of the fashion industry.
Followers:
528|
Nano Influencer
Engagement Rate:
28.5%
Avg. View:
0
Location:
United States
적합 대상"Sneakers for Gen Z fashion enthusiasts"
Rag Report focuses on fashion, which could include sneakers, but their content is not specifically targeted at sneaker culture. The long gap since their last post and low subscriber count suggest a lack of active engagement with their audience. This influencer does not align well with the brand's requirements.
#18.Brian
@Brian
Get ya self up
Followers:
20.2K|
Micro Influencer
Engagement Rate:
3.8%
Avg. View:
0
Location:
Australia
적합 대상"Sneakers for Gen Z fashion enthusiasts"
Brian's content is not clearly defined in terms of fashion or sneakers, and the low engagement rate suggests limited influence. The channel does not appear to cater specifically to Gen Z or sneaker culture, making it a poor fit for the brand's campaign. Thus, this influencer is not suitable.
#19.SpazzTheVisionary
@SpazzTheVisionary
Creator from The Visionary Bunch | Spreading laughs and love 😁💚
Soofwgkta@gmail.com
Followers:
2.8K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
0
Location:
적합 대상"Sneakers for Gen Z fashion enthusiasts"
SpazzTheVisionary has a micro-influencer status and a focus on humor, which may not resonate with the sneaker-focused campaign. The lack of specific content related to sneakers and low engagement rates suggest limited potential for effective collaboration. This influencer does not meet the brand's needs.
#20.BertoGot’Em
@BertoGot’Em
Followers:
573|
Nano Influencer
Engagement Rate:
35.5%
Avg. View:
0
Location:
적합 대상"Sneakers for Gen Z fashion enthusiasts"
BertoGot’Em has a very low subscriber count and no content description, making it difficult to assess their alignment with the brand's target audience of Gen Z sneaker enthusiasts. The lack of content and engagement suggests limited potential for authentic integration of sneaker products. Overall, this influencer does not meet the brand's requirements effectively.
#21.Frugal Aesthetic
@Frugal Aesthetic
i made a career out of stretched comic sans
Followers:
1.6M|
Mega Influencer
Engagement Rate:
1.1%
Avg. View:
0
Location:
United States
적합 대상"Sneakers for Gen Z fashion enthusiasts"
Frugal Aesthetic's content does not align with sneaker promotion or Gen Z fashion trends, and the channel description suggests a focus on humor rather than style. Additionally, the lack of engagement and absence of relevant hashtags indicate a poor fit for the campaign. Overall, this influencer is not suitable for the brand's needs.
#22.Aishwarya Arora
@Aishwarya Arora
Hey everyone!
This channel is all about Makeup, Fashion and Lifestyle.
Stay tuned for some amazing content.
E-mail : connect2aisharora@gmail.com
Checkout below my other social media for more updates:
Followers:
891|
Nano Influencer
Engagement Rate:
1.6%
Avg. View:
0
Location:
India
적합 대상"Sneakers for Gen Z fashion enthusiasts"
Aishwarya Arora's channel focuses on makeup, fashion, and lifestyle, which does not align with the sneaker-centric campaign. The lack of sneaker-related content and low engagement rates indicate a poor fit for promoting sneakers to Gen Z. This influencer is not suitable for the brand's requirements.
#23.The Brand Academy
@The Brand Academy
Followers:
23.7K|
Micro Influencer
Engagement Rate:
2.4%
Avg. View:
0
Location:
적합 대상"Sneakers for Gen Z fashion enthusiasts"
The Brand Academy does not have a clear focus on fashion or sneakers, and the lack of recent content suggests inactivity. This account appears to be more of a brand or self-promotional account, making it unsuitable for collaboration with the sneaker campaign. Thus, this influencer is not a fit.
#24.The viral story
@The viral story
Nice too meet you
Followers:
425|
Nano Influencer
Engagement Rate:
6.0%
Avg. View:
0
Location:
적합 대상"Sneakers for Gen Z fashion enthusiasts"
The viral story does not provide any relevant content or audience alignment with the sneaker campaign. The channel description is vague and lacks focus on fashion or sneakers, making it unsuitable for collaboration. Therefore, this influencer is not a good fit.
#25.Lucky Step Sneakers
@Lucky Step Sneakers
Footwear professional supplier for more than 20 years
Followers:
409|
Nano Influencer
Engagement Rate:
0.7%
Avg. View:
0
Location:
적합 대상"Sneakers for Gen Z fashion enthusiasts"
Lucky Step Sneakers appears to be a self-promotional account focused on footwear supply rather than influencer content. The lack of engaging content and audience interaction makes it unsuitable for collaboration with the sneaker campaign. Thus, this influencer is not a fit.