Kadın veya erkek, 18-45 yaş arası, Türkiye'de yaşayan, hayvanlar ve sokak kedileri ile ilgili içerik üreten, sosyal medya platformlarında aktif.

Product Positioning

To effectively position a brand or service related to cats, particularly stray cats in Turkey, it is essential to highlight the emotional connection people have with animals, especially those in need. The brand can focus on themes of compassion, community involvement, and the importance of animal welfare. By aligning with local cultural values and emphasizing the unique aspects of stray cats in Turkey, the brand can create a strong narrative that resonates with the audience.

For new products, consider positioning them as solutions to common issues faced by stray cats, such as food scarcity or health care. This could involve innovative products like eco-friendly cat food, affordable veterinary services, or community-driven initiatives that encourage local support for stray animals.

Target Customers

The ideal customer profile for this campaign would include:

• Animal Lovers: Individuals who have a strong affinity for animals, particularly cats, and are likely to engage with content that promotes their welfare.

• Pet Owners: People who already own pets and may be interested in supporting stray cats through donations or community programs.

• Local Community Members: Residents of Turkey who are aware of the stray cat situation and are motivated to take action, whether through volunteering or advocacy.

• Young Adults and Students: Younger demographics who are active on social media and may be more inclined to share content related to animal welfare.

Potential Influencer Matches

1. Animal Welfare Advocates: Influencers who focus on animal rights and welfare can effectively reach audiences passionate about helping stray cats. They can share stories, promote fundraising events, and encourage community involvement.

2. Local Pet Influencers: Influencers who own pets and share their experiences can create relatable content that encourages their followers to support stray cats. They can showcase their pets interacting with stray cats, fostering a sense of community.

3. Lifestyle Influencers: Influencers who focus on lifestyle content can incorporate themes of compassion and community service into their posts. They can promote initiatives that support stray cats, appealing to a broader audience.

4. Turkish Influencers: Influencers who speak Turkish and have a strong local following can effectively communicate the message to the target audience, ensuring cultural relevance and engagement.

Content Creation Ideas

• Storytelling Series: Create a series of posts or videos that tell the stories of specific stray cats, highlighting their challenges and triumphs. This personal touch can evoke empathy and encourage sharing.

• Community Challenges: Launch a challenge encouraging followers to share their experiences with stray cats, using a specific hashtag. This can create a sense of community and increase engagement.

• Educational Content: Develop informative posts about the importance of caring for stray cats, including tips on how to help them and the impact of community involvement.

• Collaborative Events: Organize events with influencers where they can engage with stray cats, such as adoption drives or community clean-ups. Documenting these events can create compelling content that showcases the brand's commitment to animal welfare.

• DIY Projects: Share creative DIY projects for building shelters or feeding stations for stray cats, encouraging followers to take action in their communities.

By leveraging these strategies, the campaign can effectively engage the target audience and promote a positive message about caring for stray cats in Turkey.