Health-conscious, cannabis-friendly influencers, primarily located on the East Coast, with a focus on affiliate marketing. They should engage with audiences interested in alternative lifestyles, wellness, and food.

Product Positioning

The brand's positioning should focus on the health-conscious and lifestyle-oriented aspects of THC-infused products. Emphasizing the benefits of these products as alternatives to traditional alcohol or as part of a wellness routine can resonate well with the target audience. Highlighting the natural ingredients, potential health benefits, and unique flavor profiles can create a strong appeal.

For new products, consider positioning them as premium, artisanal offerings that cater to a niche market of consumers looking for innovative and healthier alternatives. This can differentiate the brand from competitors and attract a loyal customer base.

Target Customers

The ideal customer profile includes:

• Health-Conscious Consumers: Individuals who prioritize wellness and are open to exploring alternative products that align with their lifestyle choices. They may be interested in the health benefits of THC-infused products.

• Cannabis-Friendly Individuals: Consumers who are already familiar with cannabis products and are looking for new ways to incorporate them into their lives, particularly in social settings.

• Alcohol Alternatives Seekers: People who are reducing or eliminating alcohol from their diets and are looking for enjoyable substitutes that provide a similar social experience.

• Foodies and Mixologists: Enthusiasts who enjoy experimenting with flavors and creating unique culinary experiences, including alcohol-free cocktails and THC-infused dishes.

Potential Influencer Matches

1. Health and Wellness Influencers: These influencers can effectively reach health-conscious consumers by sharing content that highlights the benefits of THC-infused products as part of a balanced lifestyle. They can create informative posts, videos, and testimonials that resonate with their audience.

2. Cannabis Lifestyle Influencers: Influencers who focus on cannabis culture can attract cannabis-friendly individuals. They can showcase the products in relatable contexts, such as social gatherings or personal wellness routines.

3. Food and Beverage Influencers: Foodies and mixologists can create engaging content that features THC-infused recipes or cocktail alternatives. Their creativity can help position the products as trendy and desirable.

4. Affiliate Marketers: Influencers who already use affiliate marketing codes can be particularly valuable, as they have established trust with their followers. They can promote the products through authentic recommendations and incentivize purchases.

Content Creation Ideas

• Recipe Videos: Create engaging videos showcasing how to incorporate THC-infused products into recipes, such as cocktails, desserts, or health snacks.

• Wellness Tips: Share content that discusses the benefits of THC-infused products in relation to wellness, including stress relief, relaxation, and social enjoyment.

• User-Generated Content Campaigns: Encourage customers to share their experiences with the products on social media, using a specific hashtag to create a community around the brand.

• Influencer Collaborations: Partner with influencers to host live events or virtual tastings, where they can demonstrate the products and engage with their audience in real-time.

• Educational Content: Develop informative articles or videos that explain the differences between THC and CBD, the benefits of THC-infused products, and how to responsibly enjoy them.

By focusing on these strategies, the brand can effectively engage with its target audience and leverage influencer partnerships to enhance visibility and drive sales.