Local influencers in lifestyle, event planning, or nature niches, preferably from Cotswolds, Cheltenham, Bath, or Bristol.

Product Positioning

Wild by Nature can be positioned as a premium venue for launch events that emphasizes a unique blend of natural beauty and adaptability. The venue's outdoor setting, combined with the option for a partially enclosed barn, allows it to cater to various event styles and weather conditions. This flexibility can be highlighted as a key selling point, appealing to brands looking for a memorable and versatile location for their product launches.

To differentiate from competitors, the venue can focus on its commitment to creating a cozy and inviting atmosphere, enhanced by features like fire pits and comfortable seating. This positioning can attract brands that prioritize experiential marketing and wish to create a strong emotional connection with their audience.

Target Customers

The ideal customer profile for Wild by Nature includes:

• Startups and Small Businesses: Companies looking to make a significant impact with their product launches, often in the tech, lifestyle, or wellness sectors.

• Established Brands: Brands seeking to refresh their image or introduce new products in a unique setting, particularly in the fashion, food, or beverage industries.

• Event Planners: Professionals who specialize in organizing corporate events, product launches, or private gatherings, looking for distinctive venues that offer flexibility and a memorable experience.

• Local Artisans and Creatives: Individuals or small groups wanting to showcase their products in a setting that complements their brand ethos, particularly those focused on sustainability or local craftsmanship.

Potential Influencer Matches

To effectively promote Wild by Nature, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers can showcase the venue's aesthetic and atmosphere, appealing to brands in fashion, beauty, and wellness. Their followers are often interested in unique experiences and events.

• Event Planners and Coordinators: Influencers who specialize in event planning can provide credibility and reach to brands looking for a venue. They can share insights on how to maximize the venue's features for successful launches.

• Local Influencers: Influencers based in or around the Cotswolds, Cheltenham, Bath, or Bristol can attract local businesses and audiences, emphasizing the venue's accessibility and community connection.

• Sustainability Advocates: Influencers focused on eco-friendly practices can highlight the natural surroundings and the venue's commitment to creating a cozy, sustainable event experience.

Content Creation Ideas

To engage potential customers and create buzz around Wild by Nature, consider the following content topics and ideas:

• Behind-the-Scenes Event Planning: Share videos or blog posts that take followers through the process of planning a launch event at Wild by Nature, showcasing the venue's features and flexibility.

• Guest Experience Highlights: Create content that captures the guest experience during events, including testimonials, photos, and videos that highlight the cozy atmosphere and natural beauty.

• Seasonal Event Themes: Develop content around seasonal themes for events, such as autumn harvest launches or summer garden parties, showcasing how the venue adapts to different times of the year.

• Collaborative Events: Partner with local artisans or businesses to host collaborative events, creating content that highlights the community aspect and unique offerings of the venue.

• Influencer Takeovers: Invite influencers to host their own events or take over the venue for a day, sharing their experiences and promoting the venue to their followers.

These strategies can help create a strong online presence and attract the right audience for Wild by Nature's launch events.