Health-conscious individuals, aged 25-45, active on Instagram, YouTube, and TikTok, promoting healthy eating and clean food.

The brand offers wood-pressed oils, which are positioned as nutritious food options promoting healthy eating and clean food. In the existing market, this product can be positioned as a premium, health-conscious alternative to conventional oils. Emphasizing the traditional extraction method and the health benefits of wood-pressed oils can differentiate the competitors.

The ideal customer profile includes:

• Health-conscious individuals who prioritize nutritious and clean eating.
• Fitness enthusiasts looking for healthier cooking oil options.
• Families seeking to incorporate healthier food choices into their daily meals.
• Urban professionals who are aware of and willing to invest in premium health products.

Illustrative examples:

1. A 30-year-old urban professional who follows a fitness regime and is keen on maintaining a healthy diet.
2. A 40-year-old parent looking to provide healthier meal options for their family.
3. A 25-year-old fitness enthusiast who actively seeks out nutritious food products.

1. Recipe Videos: Collaborate with food bloggers or chefs to create engaging recipe videos using wood-pressed oils, highlighting their health benefits and taste.
2. Health Tips: Partner with health and wellness influencers to share tips on incorporating wood-pressed oils into a balanced diet.
3. Fitness Integration: Work with fitness influencers to create content on how wood-pressed oils can be part of a healthy, fitness-oriented diet.
4. Sustainability Stories: Collaborate with eco-conscious influencers to create content around the traditional and sustainable extraction process of wood-pressed oils.
5. Customer Testimonials: Share stories and testimonials from real customers who have experienced the benefits of using wood-pressed oils in their daily lives.

By leveraging these content ideas and influencer types, the brand can effectively reach and engage its target audience, promoting the health benefits and unique qualities of wood-pressed oils.