Travel enthusiasts aged 18-35 from UK, US, Canada, and Europe, active on Instagram, YouTube, and TikTok.

Product Positioning

The AI travel planner app is positioned as a tool for creating custom itineraries, which can appeal to travelers seeking personalized travel experiences. In the competitive travel app market, this product can be positioned as a smart, efficient, and user-friendly solution that leverages AI to simplify travel planning. Highlighting its ability to cater to diverse travel preferences and streamline the planning process can differentiate it from traditional travel planning methods.

Target Customers

The ideal customer profile includes tech-savvy travelers who value convenience and personalization in their travel experiences. These customers are likely to be:

• Young professionals and millennials who frequently travel for leisure or work.
• Digital nomads who require flexible and efficient travel planning tools.
• Families looking for customized travel itineraries that cater to their specific needs.

Examples of target customers could include a young couple planning a romantic getaway, a solo traveler exploring new destinations, or a family organizing a summer vacation.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Travel Bloggers/Vloggers: Influencers who specialize in travel content and have a strong following in the UK, US, Canada, and European countries. They can showcase the app's features by creating and sharing their own itineraries.

• Tech Enthusiasts: Influencers who focus on technology and innovation, appealing to tech-savvy audiences interested in AI-driven solutions.

• Lifestyle Influencers: Those who cover a broad range of topics, including travel, and have a diverse audience that aligns with the app's target market.

• Family Travel Influencers: Influencers who focus on family-friendly travel content, appealing to families looking for customized travel plans.

Content Creation Ideas

To engage audiences and promote the app, consider the following content ideas:

• Itinerary Challenges: Encourage influencers to create unique travel itineraries using the app and share their experiences with their followers.

• Behind-the-Scenes Content: Showcase how the AI technology works in creating personalized travel plans, providing a glimpse into the app's innovative features.

• User Testimonials: Share stories and testimonials from real users who have successfully used the app to plan their trips, highlighting the app's benefits.

• Destination Spotlights: Collaborate with influencers to create content focused on specific destinations, using the app to plan and explore these locations.

These content ideas can help generate interest and engagement, potentially leading to increased app downloads and user adoption.