Beauty enthusiasts or professionals (makeup artists, skincare experts, hair stylists) who create engaging content related to beauty, makeup, skincare, and hair. Active on platforms like Instagram, YouTube, or TikTok. No specific age, gender, or location provided.

Product Positioning

The beauty industry is vast and competitive. To effectively position a beauty product, it's crucial to identify a niche or unique selling proposition (USP). This could be focusing on:

• Specific skin types/concerns: Targeting oily, dry, sensitive, or acne-prone skin.
• Age range: Focusing on products for teens, young adults, or mature skin.
• Ingredient focus: Highlighting natural, organic, vegan, or cruelty-free ingredients.
• Specific beauty goals: Anti-aging, brightening, hydration, or acne treatment.
• Price point: Offering affordable, mid-range, or luxury options.

For a new product, consider relating it to existing market trends like "skinimalism" (minimalist skincare routines), sustainable beauty, or personalized beauty. Fresh angles could involve focusing on the science behind the product, emphasizing self-care and mental well-being, or promoting inclusivity and diversity in beauty standards.

Target Customers

Based on the product positioning, the ideal customer profile will vary. Here are some examples:

• Eco-conscious consumer: Female or male, 25-45 years old, interested in sustainability, ethical sourcing, and natural ingredients. They are likely to shop at farmers' markets, read ingredient labels, and follow environmental activists on social media.
• Budget-conscious student: Female, 18-24 years old, looking for affordable and effective skincare solutions. They are likely to be active on TikTok, follow beauty gurus on YouTube, and shop at drugstores or online retailers with frequent sales.
• Mature woman: Female, 45-65 years old, concerned about aging skin and looking for anti-aging products that deliver visible results. They are likely to read magazines, watch daytime television, and shop at department stores or specialty beauty retailers.
• Male grooming enthusiast: Male, 25-35 years old, interested in skincare, haircare, and grooming products. They are likely to follow men's fashion blogs, watch grooming tutorials on YouTube, and shop at online retailers or barbershops.

Potential Influencer Matches

• Beauty vloggers: Create detailed tutorials, product reviews, and skincare routines on YouTube. They are effective at reaching a wide audience and building trust through authentic recommendations.
• Instagram beauty influencers: Share visually appealing photos and videos of makeup looks, skincare products, and beauty tips. They are effective at driving brand awareness and generating excitement through sponsored posts and collaborations.
• Micro-influencers: Have a smaller, more engaged audience and often specialize in a specific niche, such as vegan beauty or acne-positive skincare. They are effective at reaching a targeted audience and building credibility through genuine recommendations.
• Celebrity makeup artists: Work with celebrities and have a large following on social media. They are effective at creating aspirational content and driving sales through product endorsements.
• Dermatologists/Skincare Experts: Provide scientific information and advice on skincare. They are effective at building trust and credibility through their expertise.

Content Creation Ideas

• General Ideas:
  • "Get Ready With Me" (GRWM) videos showcasing the product in a daily routine.
  • Product review videos highlighting the benefits and features.
  • Skincare routine videos demonstrating how to use the product.
  • Before-and-after photos showcasing the results of using the product.
  • Tutorials on how to create different makeup looks using the product.
• Creative Ideas:
  • Partner with a makeup artist to create a unique and artistic makeup look using the product.
  • Create a challenge on TikTok encouraging users to share their own beauty transformations using the product.
  • Host a live Q&A session with a dermatologist or skincare expert to answer questions about the product and skincare in general.
  • Create a series of short, educational videos explaining the science behind the product's ingredients.
  • Develop an augmented reality (AR) filter that allows users to virtually try on different makeup looks using the product.