Influencers aged 18-35, interested in technology, lifestyle, or eco-friendly living.

Product Positioning

The electric scooter brand can be positioned as a sustainable, efficient, and modern mode of transportation. In the existing market, electric scooters are often associated with eco-friendliness and convenience, appealing to urban commuters and environmentally conscious consumers. The brand can emphasize its unique features, such as battery life, design, or smart technology integration, to differentiate itself from competitors.

Target Customers

The ideal customer profile for an electric scooter brand includes:

• Urban Commuters: Individuals living in cities who are looking for a quick and efficient way to navigate through traffic.
• Environmentally Conscious Consumers: People who prioritize sustainability and are interested in reducing their carbon footprint.
• Tech-Savvy Individuals: Consumers who appreciate innovative technology and smart features in their transportation options.
• Young Professionals and Students: Those who need a cost-effective and flexible mode of transport for daily commutes.

Potential Influencer Matches

• Tech Enthusiasts: Influencers who focus on technology and gadgets can highlight the innovative features of the electric scooter, appealing to tech-savvy consumers.
• Sustainability Advocates: Influencers who promote eco-friendly lifestyles can emphasize the environmental benefits of using electric scooters, attracting environmentally conscious customers.
• Urban Lifestyle Bloggers: Influencers who cover city living and urban mobility can showcase the convenience and practicality of electric scooters for daily commutes.
• Fitness and Health Influencers: Those who focus on active lifestyles can promote the health benefits of using scooters as a form of exercise and outdoor activity.

Content Creation Ideas

• Product Reviews and Unboxings: Influencers can create detailed reviews and unboxing videos to showcase the scooter's features and performance.
• Sustainability Challenges: Encourage influencers to participate in challenges that highlight the eco-friendly aspects of using electric scooters, such as reducing carbon emissions.
• Commuting Diaries: Influencers can document their daily commutes using the scooter, providing real-life examples of its convenience and efficiency.
• Tech Feature Highlights: Create content that focuses on the smart technology and innovative features of the scooter, appealing to tech enthusiasts.
• Lifestyle Integration: Show how the scooter fits into various lifestyles, from urban commuting to weekend adventures, through engaging storytelling and visuals.