Company is Dabble Fantasy. Dabble’s Target Audience: Gen Z DFS sports fans who are highly engaged on social media and have exposure to the sports betting space. I am looking for influencers who have a highly engaged audience, the two main sports of emphasis are NFL and NBA, with NFL being the most important. Secondary sports would be College Football and NHL. The influencer doesn't need a betting/fantasy background but it would be plus. I am looking for influencers that have their biggest footprint on Instagram, Twitter and TikTok. Secondary channels would be YouTube and Snap Chat. I want them to be forward facing sports personalities.
Sports personalities with a focus on NFL and NBA, active on Instagram, Twitter, and TikTok, targeting Gen Z sports fans.
Forskningsinnsikt og -analyse
Product Positioning
Dabble Fantasy is positioned as a dynamic platform catering to Gen Z sports fans who are deeply engaged in the fantasy sports and sports betting space. The emphasis on NFL and NBA highlights the brand's focus on popular, high-engagement sports, while the inclusion of College Football and NHL as secondary interests broadens its appeal. The brand can leverage its unique positioning by emphasizing the excitement and community aspects of fantasy sports, appealing to the competitive and social nature of Gen Z.
Target Customers
The ideal customer profile for Dabble Fantasy includes:
- Age Group: Primarily Gen Z, typically aged 18-24.
- Interests: Passionate about NFL and NBA, with a secondary interest in College Football and NHL. They are also interested in sports betting and fantasy sports.
- Behavior: Highly active on social media platforms like Instagram, Twitter, and TikTok, with a preference for engaging, interactive content.
- Lifestyle: Enjoys being part of online communities, values social interaction, and seeks entertainment and excitement through sports.
Illustrative examples include college students who participate in fantasy leagues, young professionals who follow sports influencers, and social media-savvy individuals who engage with sports content regularly.
Potential Influencer Matches
To effectively reach the target customers, consider collaborating with the following types of influencers:
Sports Enthusiasts: Influencers who regularly discuss and analyze NFL and NBA games, providing insights and commentary. They can engage the audience with their expertise and passion for the sports.
Social Media Personalities: Influencers with a strong presence on Instagram, Twitter, and TikTok, who create engaging and interactive content. They can leverage their platforms to create buzz and drive engagement.
Lifestyle Influencers with Sports Interest: Influencers who may not have a betting or fantasy background but have a genuine interest in sports. They can introduce Dabble Fantasy to a broader audience by integrating sports content into their lifestyle narratives.
Content Creation Ideas
To maximize engagement and virality, consider the following content ideas:
Game Day Challenges: Create interactive challenges or contests related to NFL and NBA games, encouraging followers to participate and share their predictions or fantasy lineups.
Behind-the-Scenes Content: Collaborate with influencers to provide exclusive behind-the-scenes content from games or sports events, offering unique insights and experiences to the audience.
Fantasy Tips and Tricks: Develop a series of short, engaging videos or posts where influencers share their top tips and strategies for fantasy sports, appealing to both beginners and seasoned players.
Live Q&A Sessions: Host live sessions with influencers where they answer questions about upcoming games, fantasy strategies, or sports betting, fostering real-time interaction and community building.
By aligning these content ideas with the brand's positioning and target audience, Dabble Fantasy can effectively engage and expand its reach within the Gen Z sports fan community.
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