MyInfluencer
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Company is Dabble Fantasy. Dabble’s Target Audience: Gen Z DFS sports fans who are highly engaged on social media and have exposure to the sports betting space only in the United States. I am looking for influencers who have a highly engaged audience, the two main sports of emphasis are NFL and NBA, with NFL being the most important. The influencer doesn't need a betting/fantasy background but it would be plus. I am looking for influencers that have their biggest footprint on Instagram, Twitter and TikTok. Secondary channels would be YouTube and Snap Chat. I want them to be forward facing sports personalities, creating engaging videos on their platform. $30K budget for Q4 so looking to limit higher end influencers for the time being. Looking for more mid tier.

Mid-tier sports personalities on Instagram, Twitter, TikTok

Forskningsinnsikt og -analyse

To effectively reach the target audience, consider collaborating with:

  • Sports Enthusiasts: Influencers who regularly discuss NFL and NBA topics, providing insights, game analyses, and predictions. They can engage the audience with their expertise and passion for sports.

  • Lifestyle Influencers with a Sports Focus: These influencers may not have a betting or fantasy background but have a strong following among sports fans. They can create relatable content that ties sports into everyday life.

  • Emerging Sports Personalities: Mid-tier influencers who are gaining traction in the sports community. They often have a dedicated following and can offer a more personal connection with their audience.

  • Content Creators on Instagram, Twitter, and TikTok: Focus on those who excel in video content, as these platforms are primary channels for the target audience.

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