Gesundheitsbewusste Influencer, die sich mit Ernährung und Naturheilkunde auskennen. Authentische und natürliche Darstellung der Produkte ist wichtig. Hohe Engagement-Rate.

Product Positioning

Manuka Valley products can be positioned as premium natural health and wellness solutions. Given the focus on "Gesundheit, Ernährung, natürliche Heilkraft," the brand can emphasize the unique properties of Manuka honey and its derivatives, highlighting scientific research and traditional uses. A strong angle would be to showcase the purity and authenticity of the products, emphasizing sustainable sourcing and ethical practices. The brand can also focus on specific health benefits, such as immune support, wound healing, and digestive health, tailoring messaging to different customer needs.

Target Customers

The ideal customer profile includes:

• Health-conscious individuals: People actively seeking natural and alternative remedies for common ailments, interested in preventative health measures and holistic well-being. Example: A 35-year-old woman who practices yoga, eats organic food, and is looking for natural ways to boost her immunity.

• Parents: Concerned about their children's health and seeking natural alternatives to conventional medicine. Example: A 40-year-old father looking for a natural cough syrup for his child.

• Seniors: Interested in maintaining their health and vitality through natural means. Example: A 65-year-old retiree looking for a natural remedy for joint pain.

• Fitness enthusiasts: Seeking natural energy boosters and recovery aids. Example: A 28-year-old marathon runner looking for a natural way to reduce inflammation after training.

Potential Influencer Matches

• Health & Wellness Bloggers/Vloggers: These influencers can create content reviewing Manuka Valley products, sharing personal experiences, and providing educational information about the benefits of Manuka honey. They reach health-conscious individuals and those actively seeking natural remedies.

• Nutritionists/Dieticians: These experts can provide credible information about the nutritional value of Manuka honey and its role in a healthy diet. They can reach a broad audience interested in healthy eating and weight management.

• Natural Health Practitioners (Heilpraktiker): These influencers can integrate Manuka Valley products into their practice and recommend them to their patients. They reach individuals seeking alternative and complementary therapies.

• Food Bloggers/Chefs: These influencers can create recipes using Manuka honey, showcasing its versatility and flavor. They reach a broad audience interested in healthy and delicious food.

Given the "wenig Budget" constraint, micro-influencers with high engagement rates would be ideal. Focus on those genuinely passionate about natural health and wellness, even if their follower count is smaller.

Content Creation Ideas

• General Ideas:

  • "Manuka Honey 101": Educational content explaining the different UMF grades and their benefits.
  • "Manuka Honey for Immune Support": Focus on the immune-boosting properties of Manuka honey, especially during cold and flu season.
  • "Manuka Honey Recipes": Share recipes using Manuka honey in smoothies, desserts, and savory dishes.
  • "Manuka Honey for Skincare": Highlight the benefits of Manuka honey for treating acne, eczema, and other skin conditions.
  • "The Science Behind Manuka Honey": Content that explains the scientific research supporting the health benefits of Manuka honey.

• Creative Ideas:

  • "Manuka Honey Challenge": Encourage followers to try a specific Manuka honey recipe or wellness routine and share their results.
  • "Behind the Scenes at Manuka Valley": Show the sustainable sourcing and production processes of Manuka honey.
  • "Manuka Honey & Mindfulness": Combine Manuka honey with mindfulness practices, such as meditation or yoga, to promote overall well-being.
  • "Manuka Honey & Gut Health": Focus on the benefits of Manuka honey for improving gut health and digestion.
  • Partner with a local artist to create Manuka honey-themed artwork or merchandise.