Influencer with up to 15k followers, makes content about high quality indian wear, had good enagement and does collaborations
The brand focuses on high-quality Indian wear, which suggests a premium positioning in the market. The product can be positioned as a blend of traditional craftsmanship and modern fashion, appealing to customers who value cultural heritage and contemporary style. Emphasizing the quality of materials, intricate designs, and the authenticity of Indian wear can help differentiate the brand from competitors.
The ideal customer profile includes:
Illustrative examples:
By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the market for high-quality Indian wear.