High school students in St. Louis who are active on social media platforms.

Product Positioning

The query does not specify a particular product or service, but it does indicate a focus on high school influencers in St. Louis. This suggests a local marketing campaign targeting high school students in the St. Louis area. The product or service could be anything that appeals to this demographic, such as fashion, technology, food and beverages, educational tools, or entertainment.

Target Customers

The ideal customer profile would be high school students in St. Louis. These customers are likely to be teenagers aged 14-18, who are active on social media platforms and influenced by their peers. They are interested in trends, social activities, and products that enhance their lifestyle or social status.

Illustrative Examples:

1. Fashion and Accessories: Teenagers looking for trendy clothing and accessories.
2. Technology and Gadgets: Students interested in the latest tech gadgets, apps, and gaming.
3. Food and Beverages: Teens who enjoy trying new food and drink options, especially those that are popular on social media.
4. Educational Tools: Students seeking tools and resources to help with their studies and college preparation.
5. Entertainment: Teens who are into music, movies, and other forms of entertainment.

Potential Influencer Matches

Local High School Influencers

• Micro-Influencers: High school students in St. Louis with a following of 1,000-10,000. They have a strong connection with their audience and can create authentic content that resonates with their peers.
• Nano-Influencers: Students with a smaller following (less than 1,000) but high engagement rates. They are often seen as more relatable and trustworthy by their followers.

Content Creators

• Lifestyle Bloggers: High school students who share their daily lives, fashion choices, and personal experiences.
• Tech Enthusiasts: Young influencers who review and showcase the latest gadgets and apps.
• Foodies: Teens who explore and review local food spots, creating content around popular and trendy food items.
• Educational Content Creators: Students who share study tips, college prep advice, and educational resources.

Content Creation Ideas

General Ideas

1. Product Reviews: Influencers can review and showcase the product, highlighting its features and benefits.
2. Unboxing Videos: Create excitement and anticipation by unboxing the product on camera.
3. Giveaways: Organize contests and giveaways to engage the audience and increase brand visibility.

Creative Ideas

1. Day in the Life: Influencers can incorporate the product into their daily routines, showing how it fits into their lifestyle.
2. Challenges: Create fun and engaging challenges that involve the product, encouraging followers to participate and share their experiences.
3. Collaborations: Partner with multiple influencers to create collaborative content, such as group reviews or joint challenges.
4. Behind-the-Scenes: Share behind-the-scenes content of how the product is made or the story behind the brand, creating a deeper connection with the audience.

By leveraging local high school influencers in St. Louis, the campaign can effectively reach and engage the target audience, creating authentic and relatable content that resonates with high school students.