Perempuan, usia 25-40 tahun, berdomisili di Solo, memiliki anak, aktif di Instagram/TikTok.

Product Positioning

To effectively position a brand or product in the market, it is essential to understand the unique selling propositions (USPs) that resonate with the target audience. For a product aimed at parents, particularly those with children, the focus should be on convenience, quality, and safety. Highlighting features such as organic ingredients, educational value, or time-saving benefits can create a strong appeal.

For new products, consider leveraging trends such as sustainability or local sourcing, which are increasingly important to modern consumers. Positioning the product as a solution to common parenting challenges can also enhance its market fit.

Target Customers

The ideal customer profile for this campaign would include:

• Parents aged 25-40: This demographic is likely to be tech-savvy and engaged in social media, making them receptive to influencer marketing.

• Health-conscious families: Parents who prioritize organic, natural, or educational products for their children.

• Local community members: Families residing in Solo who value supporting local businesses and influencers.

Illustrative examples include:

• A mother in her early 30s who is active on Instagram and shares parenting tips and product reviews.

• A father who blogs about family activities and seeks out products that enhance family bonding.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Parenting Bloggers/Vloggers: These influencers often have established trust with their audience and can provide authentic reviews and experiences related to the product.

• Local Influencers: Influencers based in Solo who can connect with the community and promote the product through local events or social media.

• Lifestyle Influencers: Those who focus on family life, parenting, and wellness can create relatable content that resonates with the target audience.

Each type of influencer can leverage their unique platforms to engage with parents, share personal stories, and create a sense of community around the product.

Content Creation Ideas

To maximize engagement and potential virality, consider the following content topics and ideas:

• Parenting Hacks: Share tips and tricks that make parenting easier, featuring the product as a solution.

• Day-in-the-Life Videos: Showcase how the product fits into the daily routine of a parent, highlighting its benefits.

• Local Events: Create content around community events in Solo, integrating the product into family-friendly activities.

• Challenges and Giveaways: Engage the audience with fun challenges related to parenting, encouraging them to share their experiences with the product.

• Educational Content: Develop articles or videos that provide valuable information on child development, incorporating the product as a resource.

These content ideas can help build a strong narrative around the product, fostering engagement and encouraging shares among the target audience.