Fashion-forward individuals with a strong presence on Instagram and TikTok, aged 18-35, showcasing stylish and aspirational content.

Product Positioning

The jewellery brand can be positioned as a symbol of elegance, luxury, and personal expression. In a market saturated with various jewellery options, emphasizing unique design elements, craftsmanship, and the emotional value of the pieces can set the brand apart. Highlighting the use of high-quality materials and ethical sourcing can also appeal to conscious consumers. For a fresh angle, the brand could focus on customization options, allowing customers to create personalized pieces that reflect their individual style and stories.

Target Customers

The ideal customer profile for the jewellery brand includes:

• Young Professionals: Individuals aged 25-35 who are establishing their careers and have disposable income to spend on luxury items.
• Fashion Enthusiasts: People who follow fashion trends and are interested in accessorizing with unique jewellery pieces.
• ## Product Positioning

The jewellery brand can be positioned as a symbol of elegance, luxury, and personal expression. In a market saturated with various jewellery options, emphasizing unique design elements, craftsmanship, and the emotional value of the pieces can set the brand apart. Highlighting the use of high-quality materials and ethical sourcing can also appeal to conscious consumers. For a fresh angle, the brand could focus on customization options, allowing customers to create personalized pieces that reflect their individual style.

Target Customers

The ideal customer profile for the jewellery brand includes:

• Young Professionals: Individuals aged 25-35 who are looking for stylish and sophisticated pieces to complement their professional attire.
• Fashion Enthusiasts: Trend-conscious individuals who follow the latest fashion trends and are interested in unique and statement jewellery pieces.
• Gift Buyers: People seeking meaningful and high-quality gifts for special occasions such as anniversaries, birthdays, or engagements.

Potential Influencer Matches

• Fashion Bloggers and Stylists: These influencers can showcase how the jewellery pieces can be styled with different outfits, appealing to fashion enthusiasts and young professionals.
• Lifestyle Influencers: Influencers who focus on lifestyle content can highlight the jewellery as part of everyday elegance, reaching a broader audience interested in personal style and luxury.
• Celebrity Endorsements: Collaborating with celebrities or well-known figures can enhance brand prestige and attract attention from gift buyers and fashion-forward consumers.

Content Creation Ideas

• Styling Tips: Create content that offers tips on how to style the jewellery with various outfits for different occasions, such as work, casual outings, or formal events.
• Behind-the-Scenes: Share behind-the-scenes content of the design and manufacturing process to emphasize craftsmanship and quality.
• Customer Stories: Feature stories from customers about the sentimental value of their jewellery pieces, creating an emotional connection with the audience.
• Interactive Campaigns: Launch interactive campaigns where followers can share their own styling ideas or stories with the jewellery, encouraging engagement and community building.